Boost your Business’ Programme with Facebook (2017-18)
Handholding new as well as existing entrepreneurs for utilizing Facebook’s business page for promoting their enterprises,
EDII collaborated with Facebook to implement its National Project – ‘Boost Your Business’ in India in 2017-18 which paved way for EDII to impart the necessary skills for an Entrepreneur to thrive in today’s digital world. With more than 20000 beneficiaries across 15 states, the programme focused on training entrepreneurs running small and medium businesses, from both urban and rural sectors, with the requisite knowledge, skills, and technical expertise to promote the growth of their businesses online, thereby facilitating economic growth and digital inclusion for all. The Boost Your Business program comprised of both half-day and 2-hour pop-up events, each focused on bringing small businesses together to share best practices and hear about the latest marketing strategies and tools used in facebook family of apps. The program focused on tools that allow small businesses to reach to new as well as current customers more effectively through FB pages both organically as well as through advertisements.
The impact of BYB training programs can be summarized into five impact areas:
• Economic Impact
• Women Empowerment
• Digital and Social Inclusion
• Self-employment and Job Creation
• Boosting Entrepreneurial Activities in Rural Areas
Facebook COO Sheryl Sandberg, acknowledges partnership with EDII, for the Boost Your Business Project
Karnataka, Gujarat, Andhra Pradesh, Telangana, Kerala, Tamil Nadu, Goa, Puducherry, Maharashtra, Orissa, Uttar Pradesh, Madhya Pradesh, West Bengal, Tripura and Manipur
Project Highlights :
- Trained 20,200 small business Entrepreneurs through 200 BYB programmes conducted Pan India
- BYB programs created economic as well as social impact for the participants and their businesses.
- Boost in sales, referrals, and increased savings in advertising and marketing costs for the entrepreneurs and other business owners post training
- Increase in use of Mobile phones and data for the rural Entrepreneurs and small units.
- Awareness about the use of Digital Media, the power of Social Media Marketing and other family of Apps to promote an Enterprise
Core Initiatives Over the Years
Sponsored by TATA Communication Ltd. Pune, the programme ‘Promoting Entrepreneurship amongst Individuals and Self-Help Groups from Affirmative Action Communities in Pune District’ aimed at developing entrepreneurial capacity and business competence among SC/ST, people from weaker sections and SHG members, for sustainable income through enterprise creation in communication. The 54-month project began in December 2015.
The project which commenced in 2019 would be implemented over 3 years. ‘Handmade in India’ is a 3-year project focused at evolving an entrepreneurial ecosystem around 6 selected handloom clusters spread across five states – Assam, Gujarat, Madhya Pradesh, Odisha & Tamil Nadu (Kamrup, Surendranagar, Bhuj, Maheshwar, Bargarh, Salem handloom clusters in India). EDII is anchoring the project in consultation with Ernst & Young (Knowledge partner), and with support from HSBC.
As part of the MoU signed with Hewlett Packard (HP), EDII and HP are creating digital literacy among the rural population under the project ‘World on Wheels’. The project focuses on building and deploying internet-enabled digital inclusion and learning labs to facilitate digital literacy, education programming, entrepreneurship training, and other community services in rural India. Mobile computer labs (big multi axle buses with computer lab set up) have been equipped with necessary paraphernalia. During its stay at the designated villages, the bus extends its services for 10 hours, of which 4 hours is devoted to school children, 3 hours to youth, 1 hour for dispensing common services like Aadhaar, MeeSeva services etc, and 2 hours for creating awareness on government schemes and various development themes.
EDII has been roped in by YES Bank to implement its CSR project ‘Say YES to Sustainable MSMEs in India’. The primary goal is to promote energy efficiency and Occupational Health and Safety (OHS) measures in MSME clusters, leading to enhanced competitiveness of MSMEs and improved environmental and social performance.
EDII was engaged by Walmart to impart training to women entrepreneurs under its ‘Women Entrepreneurship Development Programme (WEDP 3.0)’. The WEDP aimed at building capacity of Women-Owned Businesses (WOBs) across India by imparting professional and life skills to build robust and sustainable businesses.
EDII is partnering with HCL Foundation to train urban poor women from Bengaluru, Hyderabad and Madurai, as part of their Urban CSR programme ‘HCL Uday’ under the thematic pillar – ‘Strengthening Women Collectives’.
Implementing Skill and Entrepreneurship Development Interventions at Karnali under Sansad Adarsh Gram Yojana
In this 3-year project which began in 2015, EDII has empowered, educated and engaged women and youth of Karnali by providing them entrepreneurial skills and capacity building training in various trades. Interventions also included financial handholding support to the participants to start a micro venture. Participants were given hands-on-training to manufacture different types of products including coloured candles, face cream, and snacks and sweets, and were also given training in digital literacy. Several beneficiaries have set up micro ventures and are scaling up in terms of production capacity.
Initiative to improve India’s Agricultural Landscape Through Women Agriculturists – Agro Management Programme (AMP)
As a part of CSR interventions of ITC (Mission Sunehra Kal), EDII conducted ‘Skill Development Programme for Women Agriculturists in Shirur district, Pune.
EDII collaborated with Facebook to implement its National Project – ‘Boost Your Business’. Conducted in 15 states, the programme focused on training entrepreneurs from small and medium businesses with the requisite knowledge, skills, and technology to facilitate growth of their businesses online. They were equipped with skills to use Intensive and interactive flash workshops were conducted to orient micro/small enterprises/shopkeepers/traders with various aspects of using Facebook to ‘Boost Your Business’.