Entrepreneurship Development Institute of India

Faculty Profile


Academic Qualification
Ph.D (Management), Sambalpur University
Professional Qualification
M.Tech (C.Sc.), Utkal University
Areas of Specialization
Management Science
Courses taught/projects handled
Quantitative Techniques for Market Research
Dr. Sreekumar is presently working as a Faculty at Entrepreneurship development Institute of India. His areas of interest include application of Data Envelopment Analysis, Multi-criteria Decision-Making, Decision Making in Fuzzy Environment, Service Quality Evaluation etc. He has 27 years of teaching experience in the areas of Management Science. He has published more than 60 research papers in various International and National conferences and journals of repute. He has also authored two text books. He is the reviewer of a few International journals of repute including publications like Inderscience, Emerald, Elsevier and IGI. He is co-supervising a scholar for his Ph.D programme and successfully co-supervised a scholar for her Ph.D degree. He was exposed to International Business at De La Salle University, Manila.
  • Fundamental Approach to Discrete Mathematics, New Age International Publishers, New Delhi,2005, co-authored with D.P. Acharjya, Revised Edition 2009.
  • Computer Based Mathematics, Laxmi Publishers, New Delhi, 2007 co-authored with D.P. Acharjya

  • Sreekumar, Rema Gopalan, Mayuri Desai, D. P. Acharjya,(2020), Customer Classification in Indian Retail Sector-A Comparative Analysis of Various Machine Learning Approaches, international J. of Opers. and Quant. Management, Volume 26, Number 1, pp. 1-28
  • Sreekumar, Gopalan, R., and Biswajit Satpathy,(2019) ‘An Integrated Approach using Interpretive Structural Modeling and Quality Function Deployment for Improving Indian Retail Service Quality’, International Journal of Business Analytics 6(2):1-22,DOI: 10.4018/IJBAN.2019040101 (IGI,Global).
  • Gopalan, R., Sreekumar and Biswajit Satpathy (2016), ‘Evaluating the Indian retail service quality enablers using Interpretive Structural Modeling’, International Journal of Business Performance Management (Inderscience), Vol.17, No.4, pp.365-393.          
  • Santosh Kumar Biswal , Sreekumar and Arun Kumar Panda, (2016), Evaluating retail store image – an empirical study in India, Int. J. Business Excellence, Inderscience, Vol. 9, No. 1,pp. 68-91
  • Sreekumar, Sabita Mahapatra and S. S. Mahapatra, (2015),  Service Quality of Indian Banks: A Fuzzy Inference System Approach, Asian Academy of Management Journal, Vol. 20, No. 2, 59–80
  • Gopalan, R., Sreekumar and Biswajit Satpathy (2015), ‘Evaluation of Retail Service Quality- A Fuzzy AHP approach’, Benchmarking: an International Journal (Emerald Insight), Vol.22, Iss 6, pp.1058-1080
  • Satpathy, B., Gopalan, R and Sreekumar, (January-March, 2015), ‘Indian retail service quality evaluation a structural equation modeling approach’, Economic Challenger, Vol .66, No.17. pp.37-44
  • Mahanta Padmalochan, Panda Gitanjali, Sreekumar. (2012), “Status of Microfinance In India - A Review”, International Journal of Marketing, Financial Services & Management Research, Vol.1 Iss. 11,142-155
  • Debata, B.R., Patnaik, B, Mahapatra, S. S. and Sreekumar, “Evaluating Medical Tourism Enablers with Interpretive Structural Modeling”, Benchmarking: An International Journal. (Accepted)
  • Gopalan, R. and Sreekumar (2013), ‘An empirical assessment of retail service quality in    India’, Int. J.Indian Culture and Business Management, Vol. 7, No. 2, pp.240–260.
  • Gopalan, R., Sreekumar and Biswajit Satpathy, (October 2013- March 2014), ‘Indian        Retail Service Quality Evaluation - Grey and Ridit Approach’, International Journal of Business Insights and Transformation, Vol.7, No.2, pp.24-33.
  • Debata, B.R., Patnaik, B, Mahapatra, S. S. and Sreekumar (2013), “Efficiency Measurement amongst Medical Tourism Service Providers in India”, International Journal for Responsible Tourism. 2(1), 24-31.
  • Sabita Mahapatra; Sreekumar(2012), A RIDIT approach to evaluate factors influencing online shopping behavior, Int. J. of Internet Marketing and Advertising, Inderscience, 2012 Vol.7, No.1, pp.83 - 99
  • Panda, Rajeev Ku & Sreekumar (2012). Marketing channel choice and marketing efficiency assessment in agribusiness, Journal of International Food and Agribusiness Marketing, Taylor and Francis, Routledge. 24(3): 213-230.
  • Panda, Rajeev Ku & Sreekumar (2012). Prioritizing issues in agribusiness using ridit analysis: An Indian perspective, World Journal of Agricultural Sciences, IDOSI, 8 (1): 80-88.
  • Panda, Rajeev Ku., Das, T.K. & Sreekumar (2012). Identifying the Risk Involved in Vegetable Business: An Empirical Study in India, International Journal of Indian Culture and Business Management, Inderscience, 5 (4):438-457.
  • Debata, B.R., Patnaik, B, Mahapatra, S. S. and Sreekumar. (2012). An Integrated Approach for Service Quality Improvement in Medical Tourism: An Indian Perspective. International Journal of Services and Operations Management. Inderscience, 13(1), 119-144.
  • Sreekumar, S.S. Mahapatra, (2011) "Performance modeling of Indian business schools: a DEA-neural network approach", Benchmarking: An International Journal, Emerald, Vol. 18 Iss: 2, pp.221 - 239
  • Santosh Kumar Biswal, Sreekumar and Arun Kumar Panda,(2011), “Analyzing the Factors Influencing Store Image from Customer’s Perspective-An Empirical Study in India” Asian Journal of Business Management Studies 2 (3): 144-154
  • Debata, B.R., Patnaik, B., Mahapatra, S. S. and Sreekumar. (2011). Development of an Instrument for Measuring Service Quality of Medical Tourism in India. International Journal of Indian Culture and Business Management. Inderscience, 4(6), 589-608.
  • Bikash Ranjan Debata, Bhaswati Patnaik, S.S. Mahapatra, Sreekumar (2011), “Development of an instrument for measuring service quality of medical tourism in India”, International Journal of Indian Culture and Business Management, Vol. 4, No.6  pp. 589 – 608
  • G.S. Beriha, B. Patnaik, S.S. Mahapatra, Sreekumar, (2011), “Occupational health and safety management using grey relational analysis: an Indian perspective” International Journal of Indian Culture and Business Management ,Vol. 4, No.3  pp. 298 - 324
  • Sreekumar, and S.S.Mahapatra, (2011), Supplier selection in Supply Chain Management: A fuzzy multi-criteria decision-making approach, Int. J. Services and Operations Management, Vol. 8, No. 1, 2011,pp.108-126
  • Debata, B. R., Kar. P. S. and Sreekumar. (2010), “Factors Influencing Purchase of ‘NANO’ the Innovative Car from India-An Empirical Study”, Asian Journal of Business Management, Vol. 2 No. 3, pp. 48-56.
  • Sreekumar, Sabita Mahapatra and S.S.Mahapatra, (2010), “Attribute Selection in Marketing: A Rough Set Approach”, Management Review, IIM-B, Elsevier, 22,16-24
  • Debendra K Mahalik, Sreekumar and Rohita K Mishra (2009), “Need Assessment Analysis of CRM Practices in Logistic Industry”, Journal of Management, Vol.II, No.1
  • M.S.Khan, S.S.Mahapatra, Sreekumar, (2009), “Service Quality Evaluation in Internet banking : An Empirical  Study in India” , International Journal of Indian Culture and Business Management,  Vol. 2, No. 1, 2009, pp 30-46.
  • Debta Ranjan Bikash and Sreekumar(2008), ‘Building Trust: Key to Improve Knowledge Sharing’ , GYAN Management, Vol.2, issue-2, pp 210-220.
  • Sreekumar, Rohita .K. Mishra, Debendra .K. Mahalik, (2008),“Measuring Technical Efficiency of Coal Mines using Data Envelopment Analysis – A Case Study of Mahanadi Coal Field Ltd.”, Vilkashana, Journal of XIMB, March 2008,pp-113-124.
  • M.S.Khan, S.S.Mahaptra, Sreekumar, (2008), “Service quality evaluation of technical institutions using data envelopment analysis”, International Journal of Productivity and Quality Management 2008 - Vol. 3, No.1  pp. 127 - 143
  • Sreekumar, Sabita Mahapatra and S.S.Mahapatra,(2007) “Measuring the Relative Efficiency for Benchmarking Advertising Expenditure -An Alternative Approach”, International Journal of Management Practices and Contemporary Thought (IMPACT),IIM-I, Vol. 2, No. 2, July-December 2007, pp 49-59 .
  • Kar P Kumar, Sreekumar,(2007) “Electronic Governance – An Emerging issue for 21st Century India”, Review of Professional Management, NIDM, Vol.5,Issue.2, July-December,2007, pp-72-81
  • Mishra Rohit, Sreekumar, (2007), “Benchmarking for Supply Chain Collaboration”, The Icfai Journal of Supply Chain Management, Vol. IV , No. 2, June 2007, PP-14-25.
  • Sreekumar, Menon Swapna, Mishra Sasmita (2008), “Consumers' Attitude Towards Network Marketing with Special Reference to the City of Rourkela, Indian Journal of Marketing, Volume XXXVIII , Number  3 , March  2008
  • M.S.Khan, S.S.Mahaptra, Sreekumar, (2007), “Evaluating Service Quality in Technical Institutes: A Data Envelopment Analysis Approach”, METAMORPHOSIS, A Journal of Management Research, IIM-L, Vol-6, No.1, Jan-Jun, 2007, PP-40-53
  • Sreekumar, G.Patel, (2007), “Comparative Analysis of B-school Rankings and an Alternate Ranking Method”, International Journal of Operations and Quantitative Management, Vol 13, No.1, March, 2007, PP-33-46
  • Sreekumar, Acharjya D.P, (2007), “Emergence and Convergence of Information and Communication Technology in Higher Education”, GYAN Management, An International Bi-Annual Journal of Management & Technology, Vol-1, Iss-2, Jan-Jun-2007, pp-176-182
  • Sreekumar, G.N.Patel, (2006), “Data Envelopment Analysis – A Benchmarking Tool for Educational Institutes”, Aura Journal of ISM, Vol.3, No.3, Dec-2006, pp. 31-44
  • Sreekumar, Gokulananda Patel, (2006), “Performance Measurement of Some  B-Schools in India”, Through Data Envelopment Analysis, Pranjana, Vol. 9, No.2, Jul-Dec 2006, pp. 71-82
  • Sreekumar, G.N.Patel,(2006), “Data Envelopment Analysis – A Tool for Performance Measurement”, ACRM Journal of Business and Management Research, Vol. 1, No.1, Feb-2006,pp. 17-23
  • M.S.Khan, S.S.Mahaptra, Sreekumar, (2006), “Strategic Planning in Higher Education Applying Quality Function Deployment”, The Chanakya”, Journal of RIMS, Vol.VI, issue2, Jul-Dec 2006, pp.49-57
  • Sreekumar, G.N.Patel, (2005), “ Measuring the Relative Efficiency of Some Indian MBA Programmes- A DEA Approach”, Business Perspective, Vol.7, No.2, July-Dec 2005,pp-47-59
  • Patel Gokulananda, Sreekumar, (2005), “Relative efficiency of Colleges A “DEA” Approach”, International Journal of Management Sciences, Vol.1, No.1,July 2005, pp. 41-50
  • Sreekumar, S.Pattnaik, (2005), Indian B-Schools in the Emerging Scenario –An Overview, Management Trends, Vol.2, No.2, Apr-Sept 2005, pp. 42-48
  • Sreekumar, Bibhudendu Panda, (2005), “Business Intelligence- An Overview”, Journal of IPM Meerut, Vol. 5, No.2. July-Dec 2005, pp 28-32.
  • Sreekumar, D.P.Acharjya, (2005), “ iButton and its application in Medical information System”, Pragyan,  Vol.2., issue 3, Oct-2005, pp. 11-14
  • Swapna Menon, Praveen kumar, Sreekumar,(2005), “E-Business : A Winning Edge in Business”, The Chanakya”, Journal of RIMS, Vol.V, issue1, Jan-Jun 2005, pp.29-39
  • Pattnaik S, Sreekumar, (2000) “Effective Appraisal”, OD Communication August- September.
  • Debata, B.R., Patnaik, B., Mahapatra, S.S. and Sreekumar (2011). A Quality Deployment Framework for the Service Quality of Medical Tourism in India. 5th International Conference of the Asian Academy of Applied Business (AAAB), Phnom Penh, Cambodia, 9th-10th June.
  • Debata, B.R., Patnaik, B., Mahapatra, S.S. and Sreekumar (2013). Benchmarking of Medical Tourism Service Providers: A DEA Approach. Paper accepted for presentation at 6th International Conference of the Asian Academy of Applied Business (AAAB), Bandung, Indonesia, 30th May-1st June.
  • Panda, Rajeev Ku & Sreekumar (2010). Investment model under conflicting expert opinion, Financial Risk Management, 1st edition, Excel Books, New Delhi, pp. 10-14.
  • Panda, Rajeev Ku & Sreekumar (2009). The effect of country-of-origin on brand evaluation-Indian consumers’ perspective. Marketing in emerging markets, 1st edition, Excel Books, New Delhi, pp. 11-23.
  • Sreekumar, Rajeev Panada, (2009) “ Consumer Perception of Recession : An Empirical Review”, National Seminar on Global Recession and the Indian Economy”, 30th April 2009, Department of Business Administration , Sambalpur University
  • Sreekumar, R.K.Das, R.K.Padhi, and S.S.Mahapatra,(2009) “A RIDIT Approach to Evaluate the Vendor Perception towards Bidding Process in a Vendor-Vendee Relationship”, First IIMA International Conference on Advanced Data Analysis, Business Analysis and Intelligence, IIM, Ahmedabad, June 6-7, 2009.
  • Mahalik D K, Sreekumar and G N Patel, (2008)“Efficiency Measurement Using DEA and AHP : A case study of Indian Port” International Conference on Quantitaive Methods, Operations and Information Technology (ICQMOIT)Oct-24-25,2008,IBS Hyderabad.
  • Mahalik D K, Sreekumar and G N Patel,(2008) “Challenges and Opportunities in Indian Third party logistics Environment : An Analysis, International Conference on Issues and Challenges in supply Chain Management (ICSCM) 28-30th March 2008, Dept. of Mechanical Engineering , Institute of Technolgy, BHU.
  • Sreekumar, (2008)“Quality Improvement of Some Technical Instituions in India, Marketing services-Challenges & Oppurtunities , RIMS,Rourkela, Feb-23, 2008.
  • Kar Surya Pravat,Sreekumar, (2008)“Virtual Enterprising-an Application to the Education System in Indian” 1st National Conference on Managing Organisation in Changing Times (MOCT) , IMT-Nagpur, 16-17 February, 2008
  • Menon Swapna, Kar Surya Pravat, Sreekumar,(2008)” Expectation of Industry and MBA students from Marketing Specializations –A Content Analysis, 3rd  SIMSR-Asia 2007 International Marketing Conference, K J Somaiya Institute of Management Studies & Research, 6-7th January-2008.
  • Sreekumar and S.S.Mahapatra,(2007)“Supplier Evaluation and Selection in Supply Chain Management: A Fuzzy Approach”, Eighth International Conference on Operations and Quantitative Management, Emerging Perspectives of Decision Making in a New Globalized World: Theory, Practice, and Future Direction, October 17-20, 2007, Assumption University, Bangkok, Thailand.
  • S.S.Mahapatra, M.S.Khan and Sreekumar, (2006)“Service Quality Evaluation of Internet Banking in India”, Fourth AIMS International Conference on Management, December 28-31, 2006, Indian Institute of Management, Indore, India, pp 744-751.
  • M.S.Khan, S.S.Mahapatra and Sreekumar, (2007)“Managing Service Quality in Technical Institutes: A Data Envelopment Analysis Approach”, 1st International Conference on Quality Management Practices (ICQMP – 07), 16-17th August 2007, ITC Grand Central, jointly organized by Institute for Technology and Management, Navi Mumbai and National  Centre for Quality Management, Mumbai.
  • Sreekumar, G.N.Patel, (2006), “Comparative analysis of some B-school rankings and an alternative Ranking Method”, Third AIMS International Conference on Management, IIM –Ahmedabad, Jan1-4, 2006
  • Patel.G, Sreekumar (2005), “An Alternative Ranking of B-Schools in India through Data Envelopment Analysis, ICCORD-V,2005, pp 182-193.

  • Life Member of Operations Resaerch society of India (ORSI)
  • Member Association of Indian management Scholars(AIMS International)- Membership No. B2-1136
  • Life Member of Computer Society of India (CSI) N0- 00100115
  • Life Member of Orissa Information Technology Society (OITS)

Entrepreneurship Development Institute of India

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