Faculty Profile

Ashish Bhatnagar

Designation
Faculty
Academic Qualification

BACHELOR OF MANAGEMENT SCIENCE

Professional Qualification

MASTER OF MANAGEMENT SCIENCE (MMS), Ph.D. (Commerce)

Areas of Specialization

Marketing and Supply Chain Management

Courses taught/projects handled

Marketing Management, Marketing of Services, Sales and Supply Chain Management, Retail Management, Advertising & Consumer Behaviour, Production and Operations Management.

With over 18 years of academic experience, he has been associated with top management institutions and universities of northern India as a faculty resource. He is a Subject Matter Expert for several skill assessment agencies in India. Has developed curriculum and course material for courses in supply chain management and marketing management. He has supervised doctoral research in the field of marketing and his research interests include marketing and value-chain management.

Text Book of Supply Chain Management’ in 2009 with M/s Word Press, Lucknow (ISBN 978-81-9075-050-9). Second Revised Edition published in 2010 (ISBN 978-93-80257-10-5).

Co-authored ‘Production and Operations Management’ published in 2009 with M/s Vrinda Publications, New Delhi (ISBN 978-81-8281-297-0).

Purchasing & Materials Management’ in 2010 with M/s Vrinda Publications, New Delhi (ISBN 978-81-8281-365-6).

Text on Total Quality Management’ in 2012 with M/s Vrinda Publications, New Delhi (ISBN 978-81-8281-410-3).

Ashish Bhatnagar ‘Knowledge Economy in New Century: Some Hypothesis’, Convergence Asia ISSN 0973 – 9033 (Vol. 3/No.2, April-June 2005),.

Ashish Bhatnagar ‘Impact of Globalization on SMEs’, Amity Business Review ISSN 0972 – 2343 (Volume 9, No.2, July-December 2008). The Journal is indexed in Google Scholar.

Ashish Bhatnagar, Sachin Srivastava “Emerging Trends in Over the Counter Dietary Supplements in India”, Asia Pacific Journal of Research in Business Management, ISSN (Online) 2229 – 4104 (Volume 3, Issue 8, August 2012). An Internationally Indexed Journal listed at Ulrich’s Periodicals Directory, ProQuest, USA and Cabell’s Directory of Publishing Opportunities, USA.

Ashish Bhatnagar “Role of Information and Communication in Developing Countries”, International Journal of Management Research and Review ISSN (Online) 2249 – 7196 (August 2012/Volume – 2/Issue – 8/Article No. 14/Research Article/2249 – 7196). Impact Factor (GIF): 0.365

Ashish Bhatnagar “Supply Chain Challenges for Organized Retailing in India”, International Journal of Management Research and Review ISSN (Online) 2249 – 7196 (September 2012/Volume – 2/Issue – 9/Article No. 14/1590-1598). ). Impact Factor (GIF): 0.365

Ashish Bhatnagar, Sachin Srivastava “Trends in Brand Management Through Celebrity Endorsement: An Indian Perspective”, International Journal of Management Research and Review ISSN (Online) 2249 – 7196. IJMRR/ Dec 2012/ Volume 2/Issue 12/Article No-13/2111-2120. ). Impact Factor (GIF): 0.365

Ashish Bhatnagar, Shekhar Srivastava “Customer Care Services: A tool for Competitive Advantage and Customer Satisfaction in Mobile Telecommunication Services”, International Journal of Engineering and Management Research ISSN (Online): 2250-0758, Vol.-2, Issue-6, December 2012. ). Impact Factor (GIF): 0.235. An Internationally Indexed Journal listed at Ulrich’s Web Global Serials Directory, Directory of Open Access Journals, Directory of Research Journals Indexing, ProQuest, USA and Cabell’s Directory of Publishing Opportunities, USA.

Ashish Bhatnagar, Shekhar Srivastava “Impact of Customer Care Services on Customer Satisfaction – A Study of Mobile Phone Subscribers of U.P. (East) Circle”, International Journal of Management Research and Review ISSN (Online) 2249 – 7196. IJMRR/ Jan 2013/ Volume 3/Issue 1/Article No-9/2224-2242. ). Impact Factor (GIF): 0.456

International

Presented a paper titled ‘India Bids for Medical Tourism’ at the International Seminar on ‘India 25 Years Hence’ organised at Invertis Institute of Management Studies, Bareilly (India) during Nov.26-27, 2005

Paper titled Management Education at a Crossroad: Some Issues, presented in absentia at the Third International Conference on Management organised at Indian Institute of Management, Ahmedabad (India) during January 1-4, 2006.

Presented a paper titled ‘Managing Indian Customers’ Expectations in Healthcare Services Through FDI’ in the Multi-disciplinary International Seminar on ‘Emerging Innovative Strategies in Management, Commerce, Economics, Education & other Disciplines’ organized by Institute of Management Excellence & Innovations during 24-25 February 2013.

Presented a paper titled ‘Logistics Challenges for Indian Industry’ at the ‘2nd Industry – University International Conference on Supply Chain’ sponsored and jointly organized by Clemson University, USA and Ansal Institute of Technology and Management, Lucknow at Ansal University, Gurgaon during February 21-22, 2015.

Paper titled “Organizational Cultures and Their Impact on Information Technology Adoption” presented at the “International Conference on Developments in Management, Technology & Business (ICDMTB2016)” organized by ITS, Mohan Nagar Ghaziabad during April 1-2, 2016.

National

Paper titled “Role of IT in Managing the Challenges of Organized Retailing” presented in the National Seminar on “Opportunities and Challenges for Organized Retail in India” organized by Radha Govind Engineering College Meerut, on 11th October 2007.

Participated in a National Seminar on “Managing Excellence Beyond Profit” organized by Motilal Rastogi School of Management Lucknow, held on 05th February 2010.

Paper on “Spirituality and its Growing Relevance in Contemporary Organizations” presented in the National Seminar on “Integrating Spirituality and Organizational Leadership” organized by Motilal Rastogi School of Management, Lucknow, held on 18th February 2011.

Paper on “Knowledge Management in SMEs” presented in the National Seminar on “Mastering Leadership Challenges of 21st Century” organized by Motilal Rastogi School of Management, Lucknow, held on 5th February 2012.

Participated in in-house seminar of IEM – Institute of Business Management Lucknow on “The Need of Management Education in Rural Areas” held on 29th September 2012.

Paper on “Role of IT in Supply Chain Management”, presented in National Seminar on “Emerging Trends in Supply Chain Management and Its Impact on Industry” organized by ITS Engineering College Greater Noida, held on 30th August 2014.

Paper on “Knowledge Management Practices for SME’s Competitiveness” in the National Seminar on “Knowledege Management for Organisational Excellence in Present Scenario” organized by Motilal Rastogi School of Management Lucknow, held on 06th February 2016.

Paper on “IT Adoption: Opportunities and Challenges for Small Enterprises” presented in the National Seminar on “Digitalization of India: Empowering Online Infrastructure” on 13th February 2016

Ph.D. supervisor for IFTM University Moradabad (U.P.), Dr. A.P.J. Abdul Kalam Technical Univeristy (Formerly U.P. Technical University), Lucknow, Pacific University Udaipur,

Content Advisor on Supply Chain Management, Marketing & Retailing for several Skills Assessment Agencies in India.

Subject Matter Expert for creation of content on Problem Solving, Logical Reasoning, Verbal Ability and General Awareness for GMAT, CAT and other competitive exams.

Entrepreneurship Development Institute of India

(Via Ahmedabad Airport & Indira Bridge), P.O. Bhat 382 428, Dist. Gandhinagar, Gujarat, India.

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