Piyush Kumar Sinha

Senior Visiting Professor

Piyush Sinha




Ph.D. (Management)

Areas of Specialization

  • Marketing
  • Retailing and E-Commerce
  • Entrepreneurship
  • Rural Markets

Piyush Kumar Sinha

Senior Visiting Professor

Courses taught/projects handled

  • Retailing
  • E-Commerce
  • Entrepreneurial Ecosystems

Dr. Piyush Sinha has previously served on deputation from the Government of India as Advisor to Rwanda-India Entrepreneurship Development Centre in Kigali, Rwanda. Concurrently, he holds the position of Chief Mentor at the Start-up Village Entrepreneurship Programme (SVEP), a flagship program of the Ministry of Rural Development, GoI. With professional experience spanning over 40 years, Dr. Sinha brings extensive expertise in teaching, research, advisory and training, as well as managerial experience in entrepreneurship and business strategy. Dr. Sinha has held prominent academic positions IIM Ahmedabad, IIM Bangalore, XIMB, and has also served as the Dean at MICA.

  • Emerging Trends in Indian Marketing (Ed.), Academic Foundation, Delhi, 1991
  • Service Marketing: Text and Readings, Himalaya Publishing House, Bombay, 1994
  • Managing Retailing, 3rd Edition, Oxford University Press, 2018
  • Marketing (Asian Edition); Baines, Fill, Page and Sinha, Oxford University Press, 2013
  • Papers/Chapters:

    3 Book Chapters


  • Research Publications:

    90 Papers and Conference Presentations including those in Journal of Brand Management, International Journal of Retailing and Consumer Services, International Journal of Retail and Distribution, International Review of Retail, Distribution and Consumer Research, Qualitative Market Research: An International Journal and Vikalpa

    30 Cases

28 Conferences including American Marketing Association, EDII and EIRASS

  • Academy of Indian Marketing
  • Confederation of Indian Industry