Entrepreneurial Competencies and their Creative Bent of Mind
...Fuse to Create Wonders

India’s wealth is reflected in its huge talented resource base of weavers and artisans who are closely connected with traditions and legacy of this resource-blessed country. Gujarat with its rich handicraft and handloom tradition has a glorious crafts history which needs to be resurrected on the cornerstones of skill upgradation; new-age marketing strategies, networking, enhanced credit avenues and similar outcome-based measures. Against this backdrop, EDII has been roped in by Cottage and Rural Industries, Govt. of Gujarat under the Hast Kala Setu Yojana.


The project is being implemented into two phases. While the first phase is being implemented at Ahmedabad, Banaskantha, Jamnagar, Kutch, Rajkot and Surendranagar districts, the second phase is targeting Patan, Mehsana, Junagadh, Baroda, Dahod, Narmada and Valsad.

An Exhibition that stood out for its unique products

Artisans trained by EDII showcased their work at the famous Amdavad Haat’s Diwali Mela. 33 exhibition stalls were occupied by EDII supported artisans from Ahmedabad, Banaskantha, Junagadh, Kutch, Rajkot, Surendranagar, Patan, Narmada and Valsad districts. The exhibition was inaugurated by Shri Jagdish Panchal, Hon’ble Minister, Cottage & Rural Industries, Gujarat State. They particularly mentioned how their products were appreciated and how they could feel the pulse of urban clientele.

“The training shows in their work. I can sense the professionalism in the work. Their pieces of art are truly praiseworthy. While their creativity is noticeable, their communication skills have also left me impressed. I can see how training is impacting their business.”

– Shri Jagdish Panchal

Hon’ble Minister, Cottage & Rural Industries, Gujarat State

EDII builds entrepreneurial competencies in artisans through various Entrepreneurship Awareness Camps (EACs) and Entrepreneurship Development Training Programmes (EDTPs) These not just sensitize the artisans about the significance of learning but also provide skill training through domain-based Skill Development Programmes. Constant mentoring and guidance ensure enhanced effectiveness of the project training.


Over the last three months, EDII has sensitized 1579 artisans under 61 EACs. The artisans got familiar with the scope and benefits of the project and how an upgradation and diversification could help them sustain well. In all, in the last three months, EDII trained 1132 artisans in 48 EDPs, thus making them understand the market, the nitty gritty of business growth and New designs, novel publicity methods, networking, marketing techniques and new products have witnessed the artisans generating a total revenue of Rs.1,47,31,454/-. through exhibitions, B2B and retail selling.

Glimpses of Amdavad Haat's Diwali Mela...

“I am happy to see the confidence of these artisans. It gives me pleasure to see them discuss their products, explain the processes well, understand business terms like sustainability, business plan, diversification, opportunity identification and so on. I am sure with such exposure, they would rise to newer levels.”

– Dr. Sunil Shukla, Director General, EDII