EDII – National Resource Organisation

SVEP Umbrella Programmes

In association with
NRLM & State Rural Livelihood Missions
SRLM Partner states
SVEP Blocks
Cluster Development Projects
SVEP DPRs prepared
Microenterprises Supported
Micoentrepreneurs Trained
0 Cr.
Loan Disbursed(CEF)
0 Cr.
Credit Linkages to SVEP Entrepreneurs

SVEP implementation

The Start-up Village Entrepreneurship Programme (SVEP) was launched in 2016 as part of the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM). The primary aim of this programme is to address the issue of poverty and unemployment by encouraging entrepreneurship initiatives among the rural youth in the country. SVEP aims to establish systems that work on knowledge dissemination, advisory and financial support to the entrepreneurs that can lead to, identification and assisting of rural start-up entrepreneurs and provide handholding support to set up the right enterprise and sustain the same in the long run. For this purpose, a pool of block-level community cadre will be trained in business management to support the rural poor to set up their enterprises and handhold them for at least six months of start-up. 

  1. Enable rural Indians to set up businesses: The SVEP aims to promote village entrepreneurship using integrated ICT approaches and tools. It plans to use these tools for training and building employment capacity. The programme intends to offer consulting services to rural enterprises and promote businesses that focus on manufacturing, services and trading. It also aims to encourage businesses to use a mix of traditional and new talent to help them sustain in an increasingly competitive environment. The rural enterprises will be encouraged to satisfy existing as well as new rural consumption, driven by government goals such as the RURBAN programme and Swachh Bharat Abhiyan.
  2. Develop local resources: Rural entrepreneurs will be assisted by building local resources. The programme’s main objective is to develop local resources by training a pool of village-level community cadre and by ramping up the capacity of the National Rural Livelihood Mission (NRLM) and Self-Help Groups (SHGs).
  1. Provide easy access to capital: Rural entrepreneurs will be provided help with obtaining financing for their business from the NRLM, SHGs, federations, and banking systems, including the proposed MUDRA bank.
  1. Handhold rural entrepreneurs: Rural enterprises will be helped by visits from the Community Resource Persons-Enterprise Promotion (CRP-EP) for the first six months of their operation. Rural entrepreneurs will also have access to a panel of experts who will provide guidance and tips for the enterprise to flourish.
Cumulative Manufacturing, Trading & Services (%)
Gender Wise Entrepreneur (%)
Social Category Wise Entrepreneurs (%)
State wise achievement with reference to target till December 2023

Technical Support - NRLM Clusters

The Ministry of Rural Development (MORD) has launched NRETP with an aim to promote cluster development in the farm and nonfarm sector.  The key focus of the project is to transform the economic participation of institutional groups by enabling them to engage in farm and non-farm activities with a strong footing. Hence, NRETP will enable existing enterprise agglomerations with specific technical, capacity building, marketing, governance and infrastructure support to transition them into remunerative clusters.

The cluster development component under NRETP supports various types of clusters including those for promoting artisan cluster. In this regard, EDII, as a Technical Support Agency (TSA) to SRLMs, is engaged in providing technical assistance to the artisan clusters. This includes conducting scoping studies, DSR preparation and implementation of approved clusters. EDII has been engaged with various SRLMs to function as TSA, particularly for artisan clusters.

Objectives of cluster development will include improvement in parameters like increase in wages, turnover, employment (hours / days / months of engagement), number of enterprises, exports etc. A typical cluster may witness the following flow of interventions:

a) Need assessment

b) Design development

c) Market linkage through

    • producing for partners and
    • producing for own sales through (i) own sales outlet, (ii) B2C, etc.

d) Skilling, capacity building, and quality assurance

e) Developing CFCs / CPCs3.

  • Badarwas Jacket Cluster, Badarwas Madhya Pradesh

The Bhadarwas Jacket Cluster, located in the district of Shivpuri in Madhya Pradesh, is famous for its sleeveless jackets made from mill surplus fabric. This cluster is a classic case of an organically grown garmenting cluster in which around 20,000 Jackets are manufactured every day and more than 4000 artisans are engaged across the value chain. Stitching is one of the major activities in the value chain. In an attempt to provide sustainable livelihood options to the Women in the region, over 2500 women Self-help group members from this cluster were trained by Madhya Pradesh State Rural Livelihoods Mission (MPSRLM) on stitching garment, particularly jackets. During the last 5-6 years these women are gainfully engaged in jacket stitching job.

In an attempt to make this cluster competitive and also to enhance the income of the cluster artisans, interventions under the NRLM Cluster Development Programme was conceptualized. The Programme is being implemented by NRLM and MP State Rural livelihoods Mission with support of EDII, which is the Technical Support Agency (TSA) for this cluster. EDII is providing technical support and implementing the project in this cluster. Key intervention proposed in the cluster are aimed at enhancing skills of the artisans, introduction of new designs and better price realization for the cluster products by improvements in the product quality and market linkages.

  • Dahod Pottery Cluster, Dahod, Gujarat

The Dohad Pottery Cluster is home to a large number of skilled potters who patronise in creating unique terracotta products using traditional techniques that have been passed down through generations. The cluster has been promoted under the NRLM’s Artisanal Cluster Development Programme of the Ministry of Rural Development, Government of India. The major thrust is  to introduce use of advance technology, availability of suitable infrastructure and enhance technical capabilities of the potters.

As part of this initiative, the Entrepreneurship Development Institute of India (EDII) as a TSA shall be undertaking various interventions for development of the clusters and cluster artisans so as to ensure they remain competitive. The set of interventions which are planned include training artisans in modern production techniques, installation and use of gas fired kilns and the adoption of new designs and product lines, such as decorative items, hanging pots and other household items, which have a wider market appeal.

  • Kolhapur Footwear Cluster, Maharashtra

Kolhapuri Footwear Cluster of Maharashtra is globally renowned for its handcrafted Kolhapuri ‘paitans’ which are made from locally sourced leather and hand stitched by highly skilled artisans of the district. The cluster is located in the Kolhapur district of Maharashtra. The footwear produced here is known for its unique designs and high-quality craftsmanship. However, the absence of a federated structure among the artisans has made it challenging to achieve economies of scale in raw material procurement. Furthermore, inadequate infrastructure has hindered the aggregation of raw materials and final products in the cluster.

EDII is the Technical Support Agency (TSA) for this cluster where a project is being implemented with support of Maharashtra State Rural Livelihoods Missions. One of the major interventions under this project is setting up of a common infrastructure and capacity building of the artisans so as to make then competitive and ready them to harness competitive advantage of this already famous cluster. A producer company is to be formed in this cluster, which will handle the management of cluster infrastructure, common facilities, marketing, and external institutional linkage. Simultaneously, design interventions are proposed to tweak the traditional design of Kolhapuri footwear and foray into the domestic and international market. All this is being attempted with the objective of economic empowerment of the SHG women members of this cluster.

Research & Documentation

  • DSR of Barmer Applique Cluster, Rajasthan
  • DSR of Dausa leather Cluster
  • DSR of Channapatna Toys Cluster , Karnataka
  • DSR of Latur bamboo cluster

Research Studies

A. Journals-Papers
  1. Success Drivers of Urban Haats Selling Craft Products. Gupta, R., Sinha, P. K., Sahu, A., & Sood, V. (2020). International Journal of Rural Management, 17(1), 120–139. https://journals.sagepub.com/doi/abs/10.1177/0973005220964688
  2. Creating Enterprise Ecosystem in Left Wing Extremism Affected Areas -A Case on Inclusive Entrepreneurship. Gupta, R., Sahu, A., & Piyush, K. S (Under Review 2022 – Journal Contemporary Voice of Dalit (VOD), Scopus Indexed, Sage Publication, Website – https://journals.sagepub.com/home/vod
  3. Entrepreneurial Competencies, Business Success and subjective well-being of BoP entrepreneurs in rural India : and empirical examination Kumar,A,  Singh, R,  Gupta, R., & Sinha, P. K. Working Paper Series WPS No. 890/ April 2023,  Indian Institute of Management Calcutta
B. Conference-Papers
  1. Role of Ecosystem in Supporting Rural Entrepreneurship during COVID-19. Gupta, R., Sahu, A., & Sinha, P. K. (2021). Fourteenth Biennial Conference on Entrepreneurship (p. 156). Gandhinagar: Entrepreneurship Development Institute of India. http://library.ediindia.ac.in:8181/xmlui/handle/123456789/12691
  2. Assessing Women Entrepreneurs Well-being: An Empirical Study in the Indian Landscape. Mitra, B., Gupta, R., Hasan, R., & Sinha, P. k. (2021). Fourteenth Biennial Conference on Entrepreneurship (p. 133). Gandhinagar: Entrepreneurship Development Institute of India http://library.ediindia.ac.in:8181/xmlui/handle/123456789/12675
  3. Business Models for Creating Sustainability of Uncelebrated Crafts. 5th International Textiles and Costume Congress. Gupta, R., Seth, V., & Sinha, P. K. (2019), International Textiles and Costume Congress (ITCC). 1, pp. 26-34. Vadodara: The Maharaja Sayajirao University of Baroda, Vadodara, Gujarat , India. http://library.ediindia.ac.in:8181/xmlui//handle/123456789/9652
  4. Building a Rural Entrepreneurship Ecosytem Sahu, A., Devra, S., Gupta, R., & Sinha, P. K. (2019).. In S. Misra, S. Shukla, & G. Batthini (Ed.), Thirteenth Biennial Confrence on Entreprenerurship. 2, pp. 994 – 1005. Ahmedabad, Gujarat, India: Entrepreneruship Development Institute of India. Retrieved from http://library.ediindia.ac.in:8181/xmlui//handle/123456789/8116
  5. Jackets from Surplus Fabric – A case of organically grown garmenting cluster Gupta, R., Seth V., Mundanand, M, & Sinha, P. K. NIFT Conference 2023 Gandhinagar, Gujarat.
  6. Revitalisation of Bardoli Black Smithy & Agri Tools Cluster:A Case Study on Importance of Need based Cluster Development Approach Surendran, S, Gupta, R., & Sinha, P. K. (2023).. Fifteenth Biennial Conference on Entrepreneurship. pp. 28. Ahmedabad, Gujarat, India: Entrepreneurship Development Institute of India. Retrieved from http://library.ediindia.ac.in:8181/xmlui/handle/123456789/13803
  7. Target Setting for an  Entrepreneurships Development Programme, Gupta, R., Patel,N., & Sinha, P. K. (2023).. Fifteenth Biennial Conference on Entrepreneurship. pp. 28. Ahmedabad, Gujarat, India: Entrepreneurship Development Institute of India Retrieved from http://library.ediindia.ac.in:8181/xmlui/handle/123456789/13807
  8. An Endeavour to Reimagine Fear of Failure for Rural Women Entrepreneurs in India , B, Gupta,R.,  Surendran. S., & Khetrapal. R., (2023) Fifteenth Biennial Conference on Entrepreneurship, (p. 173). Ahmedabad, Gujarat, India: Entrepreneurship Development Institute of India.


A. Teaching Material

SVEP Mentors Manual
  1. Introduction to Rural Entrepreneurship Ecosystem,
  2. Understanding Entrepreneurship,
  3. Managing Micro Enterprises
  4. Handholding and up scaling of Micro Enterprises.
B. Articles/Print Media
  1. Around-60000-microentrepreneurs-trained-by-edii-get-new-lease-of-life https://economictimes.indiatimes.com/small-biz/sme-sector/around-60000-microentrepreneurs-trained-by-edii-get-new-lease-of-life/articleshow/83338170.cms  8 June 2021
  1. Bengal Villagers Contribute in making mask for Corona warriors Statesman News Service, Ahmedabad, 4 May 2020
  1. Small entrepreneurs prove their mettle in mask making https://www.orissapost.com/small-entrepreneurs-prove-their-mettle-in-mask-making/ Post News Network, Bhubaneshwar, 5 May 2020
  1. Enterprising women from UP tales PM’s ‘vocal for local’ call https://timesofindia.indiatimes.com/city/lucknow/enterprising-women-from-up-take-pms-vocal-for-local-call/articleshow/76080527.cms 29 May 2020