The entrepreneurship landscape of the country is dotted with stories of grit and strength of women entrepreneurs. If entrepreneurship supports economic growth, it could well be believed that women are the major catalysts in this process. If a country's potential has to be harnessed, entrepreneurship needs to be encouraged with emphasis on creating enabling factors that accommodate both men and women potential entrepreneurs.
A 2015 study by McKinsey has shown that with equal participation of women in the economy, India's GDP can rise by 16-60% by 2025, which means an addition of $2.9 trillion to the Indian economy.
EDII has been significantly contributing to women entrepreneurship and has closely dealt with the problems and concerns that are most often specific to women seeking to set up their businesses. Given this background and with the resolve to make a further meaningful contribution, EDII joined hands with TATA Communications Ltd. in Project Udaya, to promote entrepreneurship among women from SC/ST, weaker sections and SHG members for sustainable income generation through enterprise creation. The project will develop entrepreneurial capabilities among potential women beneficiaries; strengthen their knowledge, skills and behavioral attributes to initiate, plan and implement entrepreneurship development activities effectively. Participants were also trained in business environment scanning, identification & selection of business opportunities, commercial analysis of business opportunities and preparation of project report. The most tangible outcome of the project will be reflected in completely enabling trained women entrepreneurs to establish & manage their enterprise.
The project was launched on June 4, 2019 at Alibaug, Raigarh district of Maharashtra. Various esteemed dignitaries graced the launching ceremony with their presence. The Chief Guest for the event was Shri C. T. Sadanand, Vice President, Corporate Services and Corporate Social Responsibility at Tata Communications Limited. Other dignitaries present were Shri Prashant Kumar, Manager, CSR at TCL; Ms. Pallavi Barua, Executive, CSR at TCL; Shri Anand Nimbekar, Lead District Manager, Bank of India, Lead Bank at Alibaug; Shri R M Dabhade, Industries Inspector, District Industries Centre; Shri More, Officer, Social Welfare Department, Govt. of Maharashtra and Shri Chandrasekhar Bhosle, Senior Vice President, MITCON. More than 85 women beneficiaries from Alibaug and nearer villages were present at the project launch.
During the unveiling of the Project Logo. Shri C T Sadanand, Vice President, CS and CSR, TCL (Centre), Mr. Prakash Solanki, Faculty, EDII (second from left in front row), Mr. Prashant Kumar, Manager-CSR, TCL (second from right), Ms. Pallavi Barua, Executive-CSR, TCL (Center) and other dignitaries
Mr. C T Sadanand, Vice President, Corporate Services and Corporate Social Responsibility, TATA Communications Ltd. addressing the participants during the project launch. Shri Sadanand, reposed faith in the work of EDII and motivated the participants to come forward to learn the nuances of entrepreneurship and bring about a conspicuous socio-economic change in their condition.
“The thriving start-up and entrepreneurial culture in India especially over the last decade, has brought about a conspicuous rise in the awareness and motivation levels of society at large. Generally people are inclined towards entrepreneurship as a career; all that steps forth as a deterrent is lack of proper training and counselling. Women in particular, have typical concerns which need a different approach. Women especially from disadvantaged groups, harbor entrepreneurial desire but certain distinct hindrances hold them back. This landmark project will address such issues to make sure that these women shine in the entrepreneurial world.”
-Mr. Prakash Solanki
Faculty – EDII & Project Incharge
PROJECT UDAYA GOALS:
Identify viable Business opportunities and to develop project profiles
Sensitize 900 women from the identified location through entrepreneurial awareness camps,
Train 300 potential women participants through customized Women Entrepreneurship Development Programmes
150 enterprises will be established by trained women entrepreneurs
Around 500 employment opportunities will be generated