Ph.D. (Retail Management)
FDP in Entrepreneurship Research Methodology and SPSS
Areas of Specialization
- Sales & Marketing for Startups and Small Businesses
- Retail Management
- Services Marketing and Consumer Behaviour
Marketing Management, Services Marketing
New Product Development
Handmade in India (HMI), Surendranagar cluster, Gujarat.
An educator in the area of marketing and entrepreneurship with over 16 years of experience in academia and industry. She teaches courses related to Entrepreneurial Marketing, Small Business Promotion, Design Thinking and New Product Development. She has co-authored a book on “Emerging Trends in Entrepreneurship Research – Review of The Journal of Entrepreneurship” and has published many research papers and articles in journals and magazines of national and international repute. Her reports on the theme of Entrepreneurship Ecosystem are also published by reputed organizations. She recently participated in the Visiting Program on “Digital Transformation: ICT Centric Innovation” in Germany sponsored by Friedrich Naumann Foundation for Freedom (FNF) during May 2019. She is also selected for the prestigious AICTE-UKIERI Leadership Development Program for the year 2019-20. She has recently completed a DST sponsored research study as a Co-Principal Investigator on “Women Entrepreneurship in India: Key Challenges & Critical Success Factors.”
- B. Ganapathi, Saxena. K (Feb 2017), “Emerging Trends in Entrepreneurship Research – Review of The Journal of Entrepreneurship”, published by Bookwell, Delhi, ISBN: 978-93-80574-62-2.
- Prepared a report on “Gujarat Startup Saga” in association with GCCI released by the Hon'ble Chief Minister of Gujarat, Shri Vijay Rupani on 8th March, 2019.
- Prepared a knowledge paper and report on “Entrepreneurship and Startup Ecosystem In India” which was released on World Entrepreneurs’ Day Conference, New Delhi – 2018 organized by ASSOCHAM.
Chapter/Paper in Books:
Indian Retail Industry-Emerging Trends, Challenges and Opportunities; New Age Marketing: Emerging Realities, Excel Books, Pages – 455 to 466, January 2008; ISBN: 978-81-7446-587-0.
Key success factors of knowledge mgt.: A call center study in Ahmedabad; Transformation and survival of business organizations: Challenges and opportunities, MacMillan publishers India Ltd., Pages – 424 to 430, December 2011; ISBN: 978-935-059-061-4.
Insights into Anthropomorphism and its impact on consumer buying behavior; Epoch strategies for marketing, family business and entrepreneurship, Excel Books, Pages – 29 to 37, January 2012; ISBN: 978-93-81361-68-9.
Health Insurance Portability – A study of consumer preferences and awareness in Ahmedabad; Accounting, Taxation and Finance, Books India, Pages – 555 to 565, December 2012, ISBN: 978-81-923592-1-2.
An empirical study on emotional competence of sales people; Human Resources Mgt.: Emerging Perspectives and Practices, Books India, Pages – 111 to 126, December 2012; ISBN: 978-81-923592-0-5.
E-tailing: Consumers attitude and expectation towards online shopping in Ahmedabad; Changing paradigms in Services Marketing, Himalaya Publications, Pages – 243 to 253, January 2013; ISBN: 978-93-5097-410-0.
Business Students Perception towards Corporate Social Responsibility (CSR): A Literature Review in Eleventh Biennial Conference on Entrepreneurship, Excel Books, Pages – 735-746, Volume II, February 2015, ISBN: 978-93-80574-77-6.
To Study Factors Influencing Consumer Behaviour in Omni Channel Retailing; Research Trends in Marketing Management and Human Research Management, Excel India Publishers, Pages – 49-61, April 2017; ISBN: 978-93-86256-76-8.
“Social Media Marketing for Growth of SMEs,” Thirteenth Biennial Conference on Entrepreneurship: Vol. II, pp. 769-779, February 2020, New Delhi: Bookwell.
Papers Published in Journals/Magazines/Newspapers:
An Empirical Study on Emotional Competence; PRERNA- A Bi Annual Journal of Mgt. Thought and Practice, September 2011, Vol. 3, No. 2, Pages – 1 to 6, ISSN: 0974-908X.
Impact of Internship on Management Students; Drishtikon - A Management Journal by Symbiosis Centre for Management and HRD, March 2012, Vol. 3, No. 1, Pages – 61 to 67, ISSN: 0975-7422.
Twisting Tale of APMC; GFJMR, Bi-Annual Referred Journal for Management Research, July 2011, Vol. 3, Pages – 65 to 69, ISSN: 2229-4651.
Mobile Number Portability – Marketing Campaigns and Consumer Response; Marketing Mastermind, May 2011, ICFAI University Press, Pages – 17 to 21, ISSN: 0972-5156.
Business lessons from Bollywood; Marketing Mastermind, May 2010, ICFAI University Press, Pages – 55 to 58, ISSN: 0972-5156.
Managing Generation Gap@ Workplace; NHRD Journal, National HRD Network, March 2012, Page 25, ISSN: 0974 – 1720.
A research paper on “An Empirical Study Examining Gender Differences in using Social Networking Sites” got published in International Journal of Logistics and Supply Chain Management Perspectives, December 2014, Volume 3 (4), ISSN: 2319-9032.
A case study on “Creating a Buzz in Social Media – A Case of HoneyBee Infomedia” got published in International Journal for Marketing Studies, January 2015, Volume 2 (1), ISSN: 2349-2309
An article on “Is Planet Earth Gonna Wear An Electric Skin??". Small Enterprise 2015, Volume 3(5), pp 16-17. Print.
A research paper on “ Departmental Stores versus Hypermarkets: An Empirical Study of Customer Shopping
Experience” got published in IIMS - Journal of Management Science, Vol. 7(1), Jan-Apr 2016, pp. 111-123, ISSN: 0976-030X.
“Study of Entrepreneurial Research and Doctoral Dissertations in Indian University”, University News, Vol 54(27), July 04-10, 2016, pp. 14-19.
“No takers for thesis on entrepreneurship”, DNA (Ahmedabad), August 20, 2016.
“Amdavadis prefer local stores to hypermarkets”, DNA (Ahmedabad), August 2, 2016.
“A New Wave of Crowdsourcing – An Evolving Trend In India”, IIMS Journal Of Management Science, Vol 7(2), May-Aug-2016, pp. 201-208, ISSN: 0976-030X
“Boost Research Support”, The Times Of India: Higher Education – A Guide To Opportunities In India And Abroad, Feb 2017, Pp102, Isbn: 978-93-86206-15-2.
Attended various national and international conferences and seminars and presented papers at reputed institutions and universities like Nirma University, Prestige Institute of Management, Ganpat University, GTU, etc.
Member of Editorial Advisory Board & Reviewer for the Pezzottaite Journals
Member - Editorial Board ,CKPIMBR Business Review
Member – Editorial Advisory Board of International Journal of Global Management, ISSN 0975-8291
Member – Editorial Board, Amity Journal of Marketing
Member of Doctoral Committee for guiding doctoral students in the area of marketing at Ganpat University and GLS University.