Ishwar Kumar

Assistant Professor (Grade-II)

Ishwar Kumar

Email:

ishwar@ediindia.org

Education

PhD (Management)

PGDBA (Marketing)

PGDHR (Human Rights)

MA (Criminology)

Areas of Specialization

  • Marketing
  • Branding
  • Product Design
  • Social Entrepreneurship
  • Public Policy

IRINS Vidwan ID

Ishwar Kumar

Assistant Professor (Grade-II)

Teaching/Training :

  • Marketing & Branding
  • Rural Marketing
  • Services Marketing
Teaching and research interests include innovation and new product development, brand management, strategic design management, positive deviance and social sciences related to management. Presently attached with the Centre for Cluster Competitiveness, Growth and Technology at EDII and also engaged in managing CSR-related projects at various locations in India. Awarded with the Highly-Commended Emerald/AIMA Indian Management Research Fund Award in 2010.

Edited Books

  • Poverty Alleviation Strategies: Experiences and New ideas, Impact of child poverty on adult poverty in developing countries: Suggestions for remedy and eradication, ISBN 975-19-5056-7
  • Emerging Challenges for Sustainable Business, Sustainability in Supply chain through Relationship Marketing, ISBN-978-93-81583-46-3
  • Operations and Management Sciences, A Comparative Study of Customer Relationship Management and Customer Experience Management, ISBN:978-93-80043-79-1
  • Nagariya, R; Kumar, D. and Kumar, I. (2020), “Modelling the enablers of service supply chain: A case of Indian E-commerce industry" submitted for publication in OPSEARCH (Springer Journal).
  • With Garg, R. and Rahman, Z (2010), “Influence of Retail Atmospherics on Customer Value in an Emerging Market Condition”, The Great Lakes Herald, Vol.4, No.1, pp.1-13.
  • With Garg, R. and Rahman, Z. (2010), “Evaluating a Model for Analyzing methods used for Measuring Customer Experience”, Journal of Database Marketing & Customer Strategy Management, Vol.17, No.2, pp.78-90. [Palgrave Macmillan]
  • With Garg, R., Rahman, Z. and Qureshi, M.N. (2011), “Identifying and Modelling the factors of customer experience towards customers’ satisfaction”, International Journal of Modelling in Operations Management, Vol.1, No.4, pp.359-381[Inderscience]
  • With Rahman, Z (2011), “Investigating the Role of marketing in decreasing the role of market barriers on consumer’s choice of healthcare brand”, International Journal of Arts and Sciences, Vol. 4, No. 6, pp. 126-133.
  • With Garg, R. and Rahman, Z. (2011), “Customer Experience: a critical literature review and research agenda”, International Journal of Services Sciences, Vol.4 No.2, pp. 146-173. [Inderscience]
  • With Garg, R., Rahman, Z. and Qureshi, M.N. (2012) “Identifying and ranking critical success factors of customer experience in banks: An analytical hierarchy process (AHP) approach”, Journal of Modelling in Management, Vol.7, No.2, pp.201-220. [Emerald Publication]
  • With Rahman, Z., Kumar, D. and Goyal, P. (2011) "Green Marketing Mix: Rethinking Competitive Advantage during Climate Change", International Conference on Interdisciplinary Research and Development, June 1, 2011, Bangkok, Thailand.
  • With Garg, R. and Rahman, Z. (2010) “A Comparative Study of Customer Relationship Management and Customer Experience Management”, International Conference on Operations and Management Sciences 2010 (ICOMS-2010), Organized by IMT Nagpur, 12-13 Feb, 2010, proceedings published by Excel India Publishers (ISBN:978-93-80043-79-1), pp. 241-247.
  • With Jha, A.K. and Mishra, A.J. (2010) “Impact of child poverty on adult poverty in developing countries: Suggestions for remedy and eradication”, International Symposium on Poverty Alleviation Strategies: Experiences and New ideas, 13-15 October, 2010, Istanbul, published in edited collection of symposium papers, GDSAS Publications, ISBN 975-19-5056-7, June 2011, Ankara, Turkey, Vol. 1, pp. 503-16.
  • With Kumar, D., Rahman, Z., Qureshi, M.N. and Katyiar, R. (2012) “Sustainability in Supply chain through Relationship Marketing”, National Conference on Emerging Challenges for Sustainable Business, Indian Institute of Technology Roorkee, 1-2 June, 2012, published in edited book, ISBN-978-93-81583-46-3).
  • With Rahman, Z. (2014), “Brand Performance Metrics: Reasons for Metric Selection”, International Conference on Research and Sustainable Business, Indian Institute of Technology Roorkee, published in edited book ISBN: 978-93-83842-19-3 (Excel India Publishers, New Delhi).
  • With Garg, R. and Rahman, Z. (2015), “Predicting Customer Purchase Intention from the Interaction of Brand Experience, Brand Personality and Brand Equity”, Proceedings of the International Conference on Research and Business Sustainability, 4-6th December, 2015.
  • With Kumar, D., Rahman, Z., Yadav, S. and Goyal , P ( 2011), “Sensitizing Impact of Child Poverty on Adult Outcomes in Developing Countries: A Literature Review Perspective”, The First International Conference on Interdisciplinary Research and Development, 31 May - 1 June 2011, Thailand, published in the Special Issue of the International Journal of the Computer, the Internet and Management, Vol. 19 No. SP1, June, 2011.
  • With Jha, AK (2011), “Ensuring basic necessities in rural India: A strategy for poverty alleviation” presented at the 8th Thinkers and Writers Forum being held during 25th Skoch Summit on 25th March 2011 with the underlying theme of Shifting to Demand Side Governance, at Hotel Shangri-La, Ashoka Road, New Delhi. Published by Skoch Foundation, New Delhi.
  • With Goyal, P., Rahman, Z., and Kumar, D. (2012), “Use of e-Learning Technologies: A study of Sustainability Awareness among Indian Students”, The Eighth International Conference on eLearning for Knowledge-Based Society, 23-24 February 2012, Thailand.
  • With Rahman, Z Garg R. (2011), “ICT and Poverty: Seeking the role of state in poverty alleviation by prioritizing the demand for basic services”, presented at the 8th Thinkers and Writers Forum being held during 25th Skoch Summit on 25th March 2011 with the underlying theme of Shifting to Demand Side Governance, at Hotel Shangri-La, Ashoka Road, New Delhi. Forum presentations held on the 26th March 2011 at Institute for Social Sciences, New Delhi.

Type of participation

Place

Status

Title of Paper

Date

4th International Research Conference, 2009, Yale-Great Lakes Centre of Research, Chennai

Chennai

Paper Presented

Influence of Retail Atmospherics on Customer Value in an Emerging Market Condition

10 Dec., 2009

 

International Conference on Operations and Management Sciences 2010

Nagpur

Paper Presented

A Comparative Study of Customer Relationship Management and Customer Experience Management

12-13 Feb, 2010

National Conference on Emerging Challenges for Sustainable Business, 1-2 June, 2012

Roorkee

Paper Presented

Sustainability in supply chain through relationship marketing

1-2 June, 2012

National Level Program on Knowledge sharing practices: A Management Perspective, 21-23 February, 2011

Roorkee

Paper Presented

Measuring and managing brand equity in Indian Healthcare sector

21-23 February, 2011

8th Thinkers & Writers Forum, 26 March, 2011

Delhi

Paper Presented

ICT and Poverty: Seeking the role of state in poverty alleviation by prioritizing the demand for basic services

26 March, 2011

FDP Organized by Department of Humanities and Social Sciences and QIP Centre, IIT Roorkee

IIT Roorkee

Attended

Dynamics of Professional Excellence: State-of-Art Teaching Methodology

2-6 March, 2009

ToT Workshop, Organized by MHRD-IPR Chair, IIT Roorkee.

IIT Roorkee

Attended

How to promote innovation and IP in HEIs

3-7 February, 2014

2nd PAN-IIM Conference

IIM Kozikode

Paper Presented

Modelling Dyadic CBI

5-8 November, 2014

National Conference on Women in literature and media

Raipur

Resource Person

Crime against women

30-31 Oct., 2015

Business Research Workshop

Hyderabad

Attended

 

12-13 June, 2010

16th Annual conference of Indian Political Economy Association

IIT Roorkee

Paper Presented

Business conflict between India and Pakistan

26-27 Oct., 2012

National Conference on New Paradigms in Academic Innovation

Bangalore

Paper Presented

Understanding barriers of innovation in Indian HEIs

8-9 May, 2014

International conference on research and sustainable business

IIT Roorkee

Paper Presented

Brand Performance Metrics

8-9 March, 2014

ICRBS

Greater Noida

Paper Presented

 

4-6 December, 2015

Research Workshop

IIT Roorkee

Attended

Econometrics for Time Series Analysis using Statistical Software

15 November, 2011

International Conference on Interdisciplinary Research & Development

IIT Roorkee

Paper Presented

Customer-based Brand Equity Measurement of Private Multi-speciality hospitals in India

1 June, 2011

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