Entrepreneurship Development Institute of India  :: Women Entrepreneurship & Gender Studies ::

Department of Business Development Services & National Outreach


The Indian MSME landscape is vast with varying contours, and in order to ensure its progression, there has to be coherent strategies and a conducive environment for growth and expansion. EDII has taken the onus of such developmental tasks by directly getting involved in designing and executing projects and expanding their outreach by replicating efforts through series of institutions, across states. EDII also ensures sustenance of efforts of these organizations by instituting cadres of resource persons.

MSMEs have added a distinct pace to economic growth, generating employment, augmenting cross border trade and nurturing entrepreneurship. India has taken some major steps to strengthen this sector. However, these businesses generally operate on small budgets and face the threat of immediate downfall amidst crises. During such times, they find it difficult to institute capital-intensive measures to bail themselves out of crises and thus very often nose-dive sharply. To avoid such ambiguities, it is important to make available professional services that guide them through their journey and ensure that they enhance their competitiveness and productivity. It is here that the market for Business Development Services (BDS) steps in with its infinite reservoir of expertise that can refurbish the MSME Sector. The BDS streamlines various aspects of the functioning of MSMEs by strategic services that they offer.

Business Development Services (BDS) cater to the non-financial needs of MSMEs during their entire business life cycle.  EDII ensures that through these services, MSMEs comfortably sail through the phases of incorporation, operation & expansion.

EDII has taken upon itself the onus of focusing on holistic and sustained initiatives to fix the issues that keep the sector away from reaching its potential. The Institute has specifically been addressing clusters of industries, elevating the existing enterprises to a level where they begin to think beyond the threat to survival and build capacities to equip themselves to face the challenges of market dynamism. EDII seeks to increase its outreach for providing BDS to its trainees/students as also MSMEs operating in clusters, industrial areas, groups of producer companies, SHG-federations and vendor-groups.

Major Highlights:

  • Implementation, Monitoring and Technical Support extended to more than 200 industrial and artisanal clusters, across the country.
  • Instituting cadres of Cluster Development Executives and Business Development Service Providers to help sustain the efforts.
  • Setting up Institutes/Centres for Entrepreneurship Development (IEDs/CEDs) across states.
  • Undertaking capacity building of existing IEDs/CEDs and the onus of developing resource persons for them through specially designed programmes.
  • Influencing all state governments to set up IEDs/CEDs under a concept-to-completion approach.
  • Sensitizing the state, regional and local governments on the significance of promoting entrepreneurship and adding pace to the start up trend.

The Year 2019 -20:

  • MSMEs operating in clusters, industrial areas, value chain sectors, producer groups and SHG federations and vendor groups, will be provided business development services. Cadres of Business Development Executives will be instituted.
  • EDII's national expanse will be utilized for extending support to MSMEs and other organizations  for operational and management efficiency.
  • EDII like centres will be established in newly formed states in concept-to-completion mode.
  • BDS support system will be remodelled to serve start-ups, incubatees and high-impact enterprises.


The following Strategies will be adopted by the Centre;

  • The Centre will continue working on the issues of collective efficiency and improved competitiveness;
  • Set benchmarks and replicate ‘best practices’;
  • Focus on policy advocacy in the capacity of PMC;
  • Pay attention to training & capacity building of organisations and individuals;
  • Identify new areas of intervention depending on the changing business environment and need of the MSME clusters;
  • Promote R&D, innovation, technology up-gradation and patents;
  • Promote inclusive development approach and socially responsible clusters;
  • Pay special attention to research and documentation

Core Activities

Project Management Consultant

In the Capacity of PMC the Institute is working as a Think Tank in couple of states in the country. The Institute is engaged in developing strategy for developing MSME clusters, preparing roadmap for cluster development. In the process it is spearheading cluster development initiatives in couple of states in the country.

National Resource Agency

In the capacity of National Resource Agency, the Institute has worked with the Ministry of MSME, Ministry of Textile, Government of India and contributed in developing MSME cluster development schemes of the Ministry. The Institute is also engaged in providing technical, monitoring and evaluation (M&E) support to other cluster development organisations.

CDP Implementation

EDII is also actively engaged in implementing Cluster Development Programme in more than 20 states in the country. Some of the clusters which were targeted for CDP implementation are engineering,  auto components, leather, dyes and chemical, bearing, readymade garments, food processing, jewelry, handicrafts, handloom, coir etc.

Training and Capacity Building

The Institute is engaged in conducting cluster development executive (CDE) programme for the last 15 years. More than 700 people have been trained under the CDE programme. Since last 5 years, the Institute started offering CDE programme for overseas participants and till now 150 persons from 70 countries were trained at EDII.

BMO Capacity Building

The Institute has started conducting BMO Capacity Building programme with the objective of improving their functional and management efficiency. Alike their counterpart in the West, majority of BMOs operating in developing countries lack management and functional efficiency. Their activity portfolio is limited and members do not perceive great benefits by virtue of their BMO membership. Thus EDII got engaged in conducting training and capacity building programme, followed by handholding support to the BMOs representing MSME sector.  

BDS Project

Lack of availability, accessibility, quality of Business Development Services (BDS) is constraining growth of MSME clusters. Many existing problems of the MSMEs are not getting solved due to non-availability of ‘quality’ BDS. Thus the Institute took up BDS Market Development Project in four select MSME clusters in three States. The basic objectives of this project was do develop the BDS market through demand and supply side intervention so that MSMEs can obtain quality services from private and public service providers. Utilisation of BDS not only solved existing problems of the MSMEs but also enabled them to take their businesses to the growth trajectory.  

Lean Manufacturing

Lean manufacturing has the potential to contribute significantly in improving productivity of enterprises. Improved material handling system, work flow management, productivity improvement etc, can yield dividend in the short, medium and long run. Keeping this in mind, Institute started taking up Lean Manufacturing projects in selected MSME clusters in the country.

Promoting Energy Efficiency & OHS Measures

Energy efficiency is a new dimension in the domain of cluster development activities. Energy efficiency measures are taken up in MSME clusters in 5 States. Commencing with energy audit it delves on training of workers, supervisors and managers on reducing energy consumption, implementation of energy saving practices, changing design of furnace, controlling air flow etc. and subsequent documentation. As a result of these interventions, significant progress has been made in MSME clusters in terms of saving energy and reducing carbon emission.


Common Facility Centre has remained center stage of cluster development activities. Considering the fact that affordability to procure costly machines at times impede prospect of technology upgradation of MSMEs operating in clusters, common facility centres (CFC) are established in selected clusters. This enabled the cluster enterprises in accessing right technology/machinery/ dye house which in turn improved productivity of the MSMEs.

Mega Project

The Institute took up Mega Cluster development projects wherein an integrated approach has been adopted to address soft and hard intervention issues. A comprehensive cluster development plan is prepared and implemented for addressing all the pressure points of the cluster and necessary CFC is established so as to address critical infrastructure bottlenecks.

Programmes and Activities 2019-20

Sr. No. Activity Location Duration Target Group Objectives & Outcome
(A) Business Development Services
4.1 Management Development Programme (MDP) on Design Thinking for Entrepreneurs and Managers EDII Campus 3 days (twice a year)  MSME entrepreneurs and corporate executives To train entrepreneurs/executives on application of design thinking in mitigating problems and ensuring entrepreneurial creativity. 
4.2 Project Management Consultant (PMC) for Setting up Carpet Park  Madhya Pradesh 5 years Artisans To provide technical support in setting up of carpet park and facilitate cluster development; facilitate socio economic development of artisans of carpet cluster in Gwalior.
4.3 Advanced Entrepreneurship cum Exposure Programme  EDII Campus & Assam 1 month (15 days each in both locations) Potential and existing entrepreneurs To impart training to potential and existing entrepreneurs for enterprise establishment and growth.
4.4 Skill Training for Agri-entrepreneurs West Bengal 6 months Potential and existing agri-entrepreneurs To enhance the entrepreneurial skill of prospective and existing agri-entrepreneurs, and thereby contribute to generation of sustainable agri-enterprises.
(B)  National Outreach
4.5 Project Management Consultancy Support to spearhead MSME Cluster Development in West Bengal, Tripura and Chhattisgarh West Bengal, Tripura and Chhattisgarh 1 year MSMEs, artisans in WB, Tripura & Chhattisgarh To facilitate holistic development and productivity improvement of MSMEs operating in clusters in West Bengal, Tripura & Chhattisgarh.
4.6 Ethno Tourism Cluster Development  Kutch-Bhuj, Gujarat 2 years Artisans in the cluster To facilitate local economic development through quality and productivity improvement of cluster products. 
4.7 Implementation of Lean Manufacturing Practices/Hard Intervention Support for units in Janbazar Leather Cluster  West Bengal 1 year Micro Enterprises engagaed in shoe-making  To inculcate the idea of implementing lean manufacturing tools so as to optimize work flow and minimize waste. 
4.8 CFC establishment at Akik Cluster Khambhat, Anand, Gujarat 18 months Cluster MSMEs / Artisans Establishing CFC to facilitate improvement in productivity and quality, and thereby promote employment.
4.9 Implementing Bamboo-based Entrepreneurship & Livelihood Development Programme Tripura 2 years Potential entrepreneurs  To enable, empower and recognise participation of backward communities in economic activities in the bamboo sector. 
4.10 Social Entrepreneurship Development Programme  EDII campus  1.5 months Potential social entrepreneurs Promoting Social Entrepreneurship to facilitate inclusive and holistic growth of the local economy. 
4.11 (a) Capacity Building Programme on Entrepreneurship Development for Heads of MSME Tool Rooms  EDII campus  3-5 days Heads of MSME Tool Rooms  To sensitize Heads and Directors of Tool Rooms on Enterprise Development process and related skills. 
4.11 (b) Capacity Building Programme on Entrepreneurship Development for Middle Level functionaries of MSME Tool Rooms  EDII campus  2 weeks Middle Level functionaries of MSME Tool Rooms  For capacity building of middle level functionaries of Tool Rooms on Enterprise Development process and related skills. 
4.12 Capacity Building Programme on Entrepreneurship Development for General Managers & Functionaries of District Industries Centres EDII campus  5 days General Managers & Functionaries of DICs To upgrade the skills of General Managers and Functionaries of District Industries Centres in view of recent developments in entrepreneurship and business promotion, and thereby promote startups and foster an entrepreneurship ecosystem.  
4.13 Sensitization Workshop on Entrepreneurship for Policy Makers & Support Institutions of Arunachal Pradesh  Arunachal Pradesh 2 days Policy Makers & Support Institutions To sensitize policy makers and key officials of the Support System of State Government on self-employment and entrepreneurship, leading to developmental interventions.
4.14 National Meet of CEOs/State level Directors of IEDs/CEDs EDII campus  2 days CEOs/Directors of IEDs/CEDs To strengthen networking among state ED institutions and discuss on issues related to sustainability and growth of ED institutions; disseminate information on trends in entrepreneurship and fund raising for carrying out activities. 
4.15 Technical Agency under SFURTI Cluster Development Programme Gujarat, Odisha, West Bengal, UP, Haryana, Kerala, Madhya Pradesh  3 years Cluster Artisans, weavers, craftsmen Act as Project Management Consultant and facilitate local economic development of clusters.  Provide broad spectrum support to artisans for their sustainability and growth under Cluster Development Approach. 
4.16 Cluster Management & Technical Agency (CMTA) Mega Handicraft Carpet Cluster Project Srinagar (J&K) 5 years (2010- Ongoing)  Carpet weavers An integrated package aimed at skill upgradation, market related interventions, consortium formation, promotion of Public-Private Partnerships, export development, design related interventions, etc.
4.17 Soft Intervention activities under Micro and Small Enterprises - Cluster Development Programme (MSE-CDP)  Odisha 1 year Micro and small enterprises of MSME clusters  Strengthening the efficiency of cluster actors and improving productivity of the cluster. 
4.18 Business Plan Preparation and Project Appraisal Odisha 3 days Industry Associations,Bankers, MFIs, Consultants and NGOs To facilitate potential entrepreneurs to understand the project appraisal process and prepare business plans.
4.19 Cluster Development Programme with special focus on hard intervention Gorakhpur 4 years Artisans To facilitate holistic development of the cluster and establishment of Common Facility Centre (CFC).
4.20 Cluster Development Programme in Pottery Cluster Gorakhpur 5 years Artisans making pottery To facilitate holistic development of pottery cluster.
4.21 Vocational cum Entrepreneurship Development Programme under Skill Development Initiative (SDI) Uttar Pradesh, Uttarakhand 6 weeks Unemployed Youth  To impart vocational and entrepreneurial skills to unemployed youth and facilitate their micro enterprise establishment. 
4.22 Cluster Management under Off Farm Producer Organisation Scheme  Gorakhpur & Azamgarh 3 years Artisans Providing enterprise management support to rural artisans to enable them to take up collective business activities, including capacity building, business planning, and providing marketing linkages.
4.23 Self Financed Digital Marketing Programme Kerala/ Tamil Nadu 1 day Entrepreneurs/Business Owners To impart digital marketing skills to entrepreneurs. 
4.24 Facilitation cum Training Programme for Nano Cluster Development  Kerala 5 days Govt. Officers Conduct training and provide handholding support to government functionaries so as to enable them to take up cluster activities. 
4.25 Facilitation cum Training Programme for Mini Incubators  Kerala 5 days Govt. Officers Conduct training and provide handholding support to government functionaries so as to enable them to take up incubation activities. 
4.26 Establishing Entrepreneurship Development Clubs in Local Self Governments (LSGs) Kerala 1 year Potential & Existing Entrepreneurs Supporting potential/existing entrepreneurs and consolidation of entrepreneurial activities at the Panchayat level.
4.27 Developing Coir Cluster Kerala 3 years Coir Artisans To support primary stakeholders of the cluster by imparting hard and soft skills; extend overall management support for establishing Common Facility Centre (CFC). 
4.28 National Awards on Entrepreneurship EDII Campus Throughout the year Educators, Policymakers, Researchers, Students, Institutions engaged in entrepreneurship activities The awards will honour successful entrepreneurs and stakeholders of the entrepreneurship ecosystem, and thereby promote entrepreneurship across the country. 

Research and Publications:

  • “Study on Market & Value Chain Mapping” in Vietnam, Cambodia, Thailand and Myanmar (2016).
  • “Innovation, Collaboration and Learning in Regional Clusters: A Study of MSMEs in India”; published in the Research Bulletin, The Institute of Cost Accountants of India, Vol 41, No. IV, Jan 2016
  • “Benchmarking Indian SMEs: A DEA Approach” Accepted for publication in International Journal of Process Management and Benchmarking-An Inerscience Publication (2015)
  • “Internationalization of Kolkata Leather Cluster: A Case Study”, chapter in the edited book of “International Conference on Transnational Entrepreneurs and International SMEs in Emerging Economies: Drivers and Strategies. Edited by Wasdani, K.P, Vijaygopal, A., and Manimala, M.J., Bonfringe Publications, Coimbatore (ISBN: 973-93-84743-81-9) (2015)
  • “Performance modelling of Indian SMEs: A DEA approach” chapter in the edited book of “Eleven Biennial Conference on Entrepreneurship” edited by Mishra, S., Awasthi, & Batthini, G., Bookswell Publisher, New Delhi (ISBN: 978-93-80574-78-3) (2015)
  • “Measuring brand equity of healthcare industry: A customer based perspective”, Proceedings of 1st International Conference on “Globalizing Brand India: Opportunities and Challenges” conducted by IIM, Kashipur (2015)
  • Article on ‘Empowering MSMEs through Cluster Development Programme’ published in The Management Accountant, May 2013 issue
  • Paper on “Open Innovation Benefiting Micro, Small & Medium Enterprises-A Case of the Leather Cluster in Kolkata”; published by Bookwell Publishers, New Delhi
  • Article on “Small Producers and Labour Conditions in Auto-parts and Component Industry in North India”; published in ‘Labour in Global Production Networks in India’; ed. by Anne Posthuma and Dev Nathan, Oxford University Press, 2010.
  • Article on “Market for Business Development Services in India: A Study of Calcutta”. The research was sponsored by DFID; published in The Journal of Entrepreneurship; July-December 2000 (Vol 11 No.2).
  • Article on 'Producers and Markets in Rural Bihar: A Case of Tribal Handicrafts'; published in The Journal of Entrepreneurship, January-June 1999 (Vol.8, No.1)
  • Article on “Stunning Turnaround in Jamnagar Brass Parts Manufacturing”; published in the magazine of the Engineering Export Promotion Council (Vol I, Issue 2, April 2008).
  • Article on “Forging growth with competitiveness”; published in the magazine of the Engineering Export Promotion Council (Vol II, Issue 1, Nov. 2007).
  • Case Study on ‘Jamnagar Brass Parts’ published in the volume titled “Working Together Works-Cluster Case Studies”; by the Foundation for MSME Clusters, New Delhi (2006); published by the Foundation for MSME Clusters, New Delhi (2006).
  • Case Study titled ‘Rajkot Engineering’ published in the volume titled “Working Together Works-Cluster Case Studies”; by Foundation for MSME Clusters, New Delhi (2006).
  • Training Manuals for the Entrepreneurs and Trainers as part of the “Enterprise Up-gradation Programme” in the Brass Metal Handicrafts Cluster at Moradabad, UP; supported by International Labour Organization (ILO). (2001)
  • Training Manual for Cluster Development Executives
  • Training Manual for ‘Capacity Building of Business Membership Organisations (BMOs)’
  • ‘Capacity Building and Training Need Assessment on SME cluster and BDS market development’
  • Published Case Study titled “Adding value to the Global BDS Network Linkages of the Kolkata Leather Cluster: A Case Study”
  • Module on Marketing Management as part of the Manual on Micro Enterprise Development for the Junior Entrepreneurs of Bahrain supported by the Ministry of Social Development, the Kingdom of Bahrain.

Policy Advocacy and Advisory Services

  • Resource persons of the Institute was consulted by the Office of the Development Commissioner (MSME), Ministry of Micro, Small and Medium Enterprises, Government of India while developing Micro and Small Enterprises- Cluster Development Programme (MSE-CDP) scheme.
  • The Institute played an important role in developing Scheme of Fund for Regeneration of Traditional Industries (SFURTI) of KVIC & Coir Board and Integrated Handloom Development Scheme of the Ministry of Textiles, Government of India.
  • The Institute was consulted for developing Cluster Development Policy (GR) of the Government of Gujarat.
  • The Institute is working as a Project Management Consultant (PMC) and Empanelled Agency with the Directorate of Industries, Government of West Bengal and Government of Orrisa respectively. In this capacity the institute is working as a think tank and promoting MSME Cluster Development in the states.


  • Pioneered the implementation on Business Development Services (BDS) market in India, thus giving recognition to the BDS market development approach in the country.
  • Created a cadre of 799 Cluster Development Executives (CDEs) to nurture cluster initiatives.
  • Implemented, monitored and extended technical support to clusters and MSMEs across  country, thus revitalizing more than 200 industrial and artisanal clusters on the fronts of technology, markets, productivity, quality, export and value chain upgradation.
  • Worked towards improving operational and management practices of organisations in the domain of public and private sector.
  • Registered two Patents & has applied for eight more.
  • Worked as a National Resource Organisation with the Central Ministries and as Project Management Consultant with State Government to spearhead MSME cluster development in the target region/ state.
  • Functioning as Technical Agency for Khadi and Village Industries Commission [KVIC], Ministry of MSME, Government of India by providing support for developing 18 handicraft\Village industries clusters (12 clusters of Uttar Pradesh, 5  in MP and 1 in Gujarat).
  • Functioned as National Resource Agency for 20 handloom clusters across India; out of these 3 were directly implemented by EDII (Varanasi, Chanderi & Sonepur)
  • Revitalized Handloom Cluster at Sivasagar & Handicraft Cluster at Srinagar.

Future plans

  • MSME Cluster Development
  • Development of Business Development Services Market in MSME clusters
  • Capacity Building of Business Membership Organisations
  • Promoting Energy Efficiency and Occupational Health and Safety Measures in MSME Clusters
  • Export Consortia and Export Development
  • Cluster Twining
  • Lean Manufacturing
  • Tourism Cluster Development

Sanjay Pal

Area Of Apecification : Rural Marketing

Entrepreneurship Development Institute of India

(Via Ahmedabad Airport & Indira Bridge), P.O. Bhat 382 428, Dist. Gandhinagar, Gujarat, India.


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