Specialises in cluster development, business development services (BDS), market development, value chain and rural marketing. Presently managing activities pertaining to Sustainable Development of MSMEs in the country. He is also engaged in providing strategic and technical services to the cluster development organisations within and outside India. Conducted a series of cluster development executive programmes, capacity-building programmes for Business Membership Organisations (BMOs) and BDS. Teaching Rural and Agri Marketing in the PG programme. Carried out research on rural marketing, cluster, value chain, BDS market and presented papers in national and international conferences. Authored a book titled 'Supply Chain Management-Strategies & Evaluation'.