Success Stories

Shajumon Joseph Palakel (Joseph) hails from a middle-class service family. Being a bright student, he had won National Merit Scholarship for XI and XII standards. Eager to stand on his own, right from X standard, he financed his studies by offering tuition in playing guitar and all academic subjects to students of V to X standards. Being confident and outgoing, Joseph had developed a good social network and during his college days, made money by organising cultural events and festivals. He used to mainly target the high net-worth individuals (HNIs) and earn around ₹1-1.5 lakh per annum through sponsorships and ticket sales. The desire for financial independence and social status urged him to have a job and start earning simultaneously while pursuing MSc.

As a sales executive at Nishutu Electronics & Systems Pvt Ltd, Joseph honed his marketing skills, strengthened his social network and had a good exposure of work culture. During his 10 years with Ashok Leyland Ltd, Joseph gained rich experience in varied areas like marketing, sales, supply chain management (SCM), quality checks and testing of CVs and internal audits for ISO 9001, 14001 as well as QS 9000 standards.

Joseph''s agility towards opportunities led him to set up JP Trade & Financial Services (JP Trade) and Pastrilla Bakers jointly with his friend in 1995 and 1997, respectively. But, bitter experiences of partnership led him to loose trust and confidence in people and made him risk-averse.

To divert his attention from such bitter experiences and to make productive use of his capabilities, in September 2000, Joseph resigned from his position at Ashok Leyland and enrolled into one-year PGDIT programme at Nirma Institute of Management, followed by two-year PGDM-BE course at EDII. These years gave him some respite and time to think and start afresh.

The inadequately met consultancy needs of the SME segment finally led Joseph to initiate Mindmirror Consulting for offering unique consulting services to the SMEs. Till date, Joseph had catered to the needs of over 200 clients.

Joseph believes that by continuous reinvention, it is possible to meet the challenges of the consulting sector. But, whether he would be able to sustain his consultancy firm remains to be seen.

Contact Details
Shajumon Joseph Palakel can be reached at

Mindmirror Consulting
23, Kiskhinda Rowhouses, B/h Hema Park, Jashodanagar Crossroads, Ahmedabad – 382 445
Telephone: +91-079-25892038
Mobile: +91-98250 34289

Ryan D'Costa (Ryan) hails from an affluent hotel business family in Jamshedpur. During his higher secondary school days, as the president of the school''s Interact Club, Ryan''s active participation in various camps, students'' conferences and projects won him the Principal''s Award for Leadership and Social Service in 2003.

As the mess secretary at St. Xavier''s College, Mumbai observing a tremendous scope for improvement in the menu as well as operations of the hostel mess, he convinced the college mess staff for making required changes in the existing processes which eventually led to an increase in the turnover as well as the profitability of the mess.

Being extremely fond of cooking and baking, over the years, Ryan had spent considerable time in kitchen, learning best recipes from his mother. His love for cooking also made him learn new delicacies from listed in various cooking books.

Having witnessed the benefits of having one''s own business, Ryan was keen to become an entrepreneur. However, before taking the plunge, he wished to have a first-hand work experience for at least three to five years. But, on observing a sick and dying family bakery unit, Ryan postponed his work plan.

To revive the ailing bakery, Ryan introduced new systems, standard operating procedures (SOPs) and innovative incentive schemes. Within six months, the bakery started breaking even. Having revived the bakery, in 2007, Ryan enrolled into the Post Graduate Diploma in Business Entrepreneurship and Management (PGDM-BE) programme at EDII. Applying the knowledge and insights gained at the institute and renovating and re-launching the bakery as ''Brubeck Bakery'', Ryan ensured that the bakery started reaping profits!

He plans to expand ''Brubeck Bakery'' within Jamshedpur in the next five years and later expand into the neighbouring cities. His vision is to become one of the major players in the bakery market and to nurture Brubeck as a brand offering excellent cakes and savouries.

Contact Details
Ryan Joseph D''Costa can be reached at

Brubeck Bakery
Main Road, Bistupur Jamshedpur – 831 001
Telephone: +91- 657-2425321/22, 2434411
Fax: +91-657-2427743
Mobile: 91-99343 02310

Hailing from a middle-class service family from Maharashtra, Abhishek Govekar's (Abhishek's) illusion that the hotel industry offered a lucrative career led him to enrol in a three-year hotel management programme at the Institute of Hotel Management (IHM), Ahmedabad. But, during the five months of industrial training at The Leela, Mumbai Abhishek realised that the hotel industry neither offered attractive remuneration nor conducive working environment. He was determined to do anything but work in the hotel industry.

Rich Dad, Poor Dad, a book by Robert Kiyosaki and Sharon Lechter, awakened his interest in entrepreneurship. Eventually, Abhishek enrolled in the PGDM-BE programme at EDII. Abhishek fondly states: "Those days spent at EDII were one of the most memorable days of my life! Today, I face business challenges and have started drawing from the little experience I have had by applying the entrepreneurial theories learnt at EDI."

With a background in hotel management, at EDII, Abhishek found it to be the best sector for initiating and developing a business enterprise. The minimum investment requirement in catering services and a relatively stable demand of educational and corporate clients led him to offer catering services to educational institutions as well as corporate clients.

Starting early during his stint at EDII, beginning with clients like the Institute of Engineering & Technology and Electrotherm, and later catering to SNL Financial, Anand Niketan, London Infotech and Azure, Abhishek went on gaining experience and learning from his mistakes. While earlier he had been outsourcing food, in January 2009, he launched 'Lotus Hospitality Services' to offer direct catering services.

Presently, Abhishek serves breakfast, tea, lunch as well as dinner to the students of Gujarat Adani Institute of Medical Sciences (GAIMS), Bhuj. By introducing management information system (MIS) and standard operating procedures (SOPs), Abhishek plans to streamline the operations and reduce wastage.

Abhishek envisions that Lotus Hospitality Services would compete with Sodexo in Indian institutional catering market by delivering value through quality services, to its customers.

Contact Details
Abhishek Govekar can be reached at  

Lotus Hospitality Services
A-10, Mayurpankh, Near Jhansi Rani Statue, Shivranjini Crossroads, Ahmedabad – 380 015
Mobile: +91-99246 38700/97235 55099

Unlike his peers who were interested in working with big brands, Prashant Hiralal Sachdev (Prashant), a Pune-based computer engineer, was keen to become an entrepreneur. Rather than joining his family business of trading agricultural commodities, he desired to start on his own in the IT sector. He yearned to create a product-based business like Microsoft or Google rather than the usual IT service businesses like Infosys and Wipro. But, sensing a strong need of gaining relevant work experience at a small yet innovative product-based company before venturing, Prashant went for a six months training in embedded systems at Micromax, Mumbai and also gained a rich exposure while working for three years at Kenati Technologies Pvt Ltd, Pune.

To satisfy his strong appetite for entrepreneurial knowledge, Prashant enrolled into entrepreneurship development programme at EDII, India and Babson College, USA. During his time at EDII, he created his first business plan involving a metadata stream parallel to the video stream to facilitate television news viewers watch their desired news stories. At Babson, Prashant reformed his original business plan to offer metadata solutions for online videos and thereby add value to the existing online video experiences of the end users.

Once back in India, roping in Nilesh Daine, one his seniors at Kenati, Prashant launched Onion Technologies Pvt Ltd. in December 2008. Onion Technologies aimed to emerge as a niche metadata player in videos, beginning with offering the best metadata solutions to online video platform companies, thereby saving the latter''s time as well as efforts. Retaining its focus on the metadata in videos, Onion Technologies would be extending from online videos to various other platforms like set-top boxes, mobiles and each such embedded device where consumers watch videos..

Prashant''s dream is to nurture Onion Technologies to enable it to emerge as a leading product-based company, enhancing end-user experiences through rich metadata solutions for premium online, offline (downloaded) and television videos. But, the biggest challenge for the firm is to attract the ''right customers'' for shaping up its offerings and identifying a business model which aligned well with its long term vision.

Contact Details

Prashant Sachdev can be reached at

Onion Technologies Pvt Ltd
2, "Shantanu", 73/1 Bhakti Marg, Off Law College Road, Erandwane, Pune – 411 004
Telephone: +91-0231-2654259
Mobile: +91-98220 44688

Growing up in countryside in Uttar Pradesh, Satyavir Chakrapani (Satya) had imbibed values and principles during the early years of his life. His father''s community-oriented practices had left a lasting impression on his mind.

Having tried conventional career options like arts, teaching and law, Satya finally realised that he wanted to do something different, something that could impact millions of lives. So, he embarked on his journey in the social sector. Working with different organisations like World Vision India, Shramik Bharti, Rural Development Institute (RDI) of the Himalayan Institute Hospital Trust (HIHT), Emmanuel Hospital Association (EHA) and One World South Asia (OWSA), he toiled for 10 years in various social development areas comprising microfinance and ICT for healthcare.

An urge to do something meaningful for the society ultimately led Satya to set up Shikhar Development Foundation (SDF) in September 2007. SDF offered micro-credit and micro insurance (life) services in the National Capital Region (NCR) of Delhi. He also managed a Sewa Ashram, aimed to rehabilitate the poor and destitute in the NCR. Manpower, financial resources, poor regulation in the microfinance sector and high cost of operation were the major challenges. To meet the additional resources required for scaling up operations so as to curb the cost involved, in February 2009, Satya floated Partners of Shikhar Trust (POST), an investment vehicle, to invite like-minded development-oriented individuals to invest in it to promote microfinance activities. Satya also planned to secure funds by approaching angel investors, venture capitalists and investment banks. On March 25, 2009 he acquired Anup Leasing Pvt Ltd (ALPL) and renamed it as Shikhar Finance & Development Services (P) Ltd (SFDSL).

Having offered rehabilitation services to over 3,000 destitute and microfinance services to 10,000 families in the NCR, Satya plans to transfer all the microfinance activities of SDF to SFDSL and in addition to micro credit and micro insurance, offer investment and housing finance products through SFDSL. In the next five years, he envisions five branches of Sewa Ashram in Delhi and desires to position SDF as a national-level institution offering innovative skill development programmes for empowerment of the underprivileged.

Contact Detail
Satyavir Chakrapanni can be reached at

Shikhar Development Foundation (SDF)
A-88,3rd Floor, Masoodpur Market, Main Road, Vasant Kunj, New Delhi – 110 070
Telephone: +91-11-26896598/589
Mobile: +91-99900 54101

Viral Pandya (Viral) was a shy, introvert, below-average student from a middle-class Gujarati family from Vadodara. Inspired by his friends'' success in business, Viral also decided to plunge into one.

With an aim of acquiring technical experience in insulation, Viral joined Lloyd Insulations (India) Ltd as a project supervisor and acquired rich technical experience in hot and cold insulation piping, equipment towers, reformer ducting, T.G. set and reformer pigtails with calcium silicate blocks. At Navbharat Insulation & Engineering Company, he led a team of five site supervisors, an accountant and around 200 workers for insulation work worth ₹1.5 crore at five plants of Reliance Petroleum Ltd. Having gained such experience and post acquiring entrepreneurial training at EDII, he eventually initiated Rudra Engineering, a thermal insulation business.

Delivering value to his customers by strictly adhering to the stringent quality and safety standards and honouring the tight deadlines, Viral build up a strong base of reputed clients in Gujarat. Tirelessly nurturing his enterprise with sincerity, commitment and hard work, Viral has created an enterprise with a sales turnover of ₹2.42 crore.

Viral aspires to nurture Rudra Engineering so as to enable it to emerge as the best insulation service providers across Gujarat.

Contact Detail
Viral Pandya can be reached at

Rudra Engineering
1/A, Amee Society, Diwalipura Old Padra road, Baroda – 390 015
Telephone: +91-0265-2331951
Mobile: +91-93762 24883

Alumni Gallery

Entrepreneurship Development Institute of India

(Via Ahmedabad Airport & Indira Bridge), P.O. Bhat 382 428, Dist. Gandhinagar, Gujarat, India.


Whom To Contact?