Faculty Profile

Kavita Saxena

Designation
Faculty
Academic Qualification

 

Ph.D. (Retail Management) and PGDBM -Gold Medalist (Marketing)

Professional Qualification

 

FDP in Entrepreneurship, Research Methodology and SPSS

Areas of Specialization

 

Sales & Marketing for Startups and Small Businesses, Retail Management, Services Marketing and Consumer Behaviour

Courses taught/projects handled

 

Entrepreneurial Marketing, Marketing Management and Services Marketing

An educator in the area of marketing for startups, retail & general management with over 14 years of experience in academia and industry. She has co-authored a book on “Emerging Trends in Entrepreneurship Research – Review of The Journal of Entrepreneurship" and has published many research papers and articles in journals and magazines of national and international repute. Currently she is involved in a DST sponsored research project "Women Entrepreneurship in India: Key Challenges & Critical Success Factors. She is also coordinating two National Projects sponsored by NSTEDB, DST, GovernmentZ of India.

B. Ganapathi, Saxena. K (Feb 2017), “Emerging Trends in Entrepreneurship Research – Review of The Journal of Entrepreneurship”, published by Bookwell, Delhi, ISBN: 978-93-80574-62-2

Chapter/Paper in Books:

Indian Retail Industry-Emerging Trends, Challenges and Opportunities; New Age Marketing: Emerging Realities, Excel Books, Pages – 455 to 466, January 2008; ISBN: 978-81-7446-587-0.

Key success factors of knowledge mgt.: A call center study in Ahmedabad; Transformation and survival of business organizations: Challenges and opportunities, MacMillan publishers India Ltd., Pages – 424 to 430, December 2011; ISBN: 978-935-059-061-4.

Insights into Anthropomorphism and its impact on consumer buying behavior; Epoch strategies for marketing, family business and entrepreneurship, Excel Books, Pages – 29 to 37, January 2012; ISBN: 978-93-81361-68-9.

Health Insurance Portability – A study of consumer preferences and awareness in Ahmedabad; Accounting, Taxation and Finance, Books India, Pages – 555 to 565, December 2012, ISBN: 978-81-923592-1-2.

An empirical study on emotional competence of sales people; Human Resources Mgt.: Emerging Perspectives and Practices, Books India, Pages – 111 to 126, December 2012; ISBN: 978-81-923592-0-5.

E-tailing: Consumers attitude and expectation towards online shopping in Ahmedabad; Changing paradigms in Services Marketing, Himalaya Publications, Pages – 243 to 253, January 2013; ISBN: 978-93-5097-410-0.

Business Students Perception towards Corporate Social Responsibility (CSR): A Literature Review in Eleventh Biennial Conference on Entrepreneurship, Excel Books, Pages – 735-746, Volume II, February 2015, ISBN: 978-93-80574-77-6.

To Study Factors Influencing Consumer Behaviour in Omni Channel Retailing; Research Trends in Marketing Management and Human Research Management, Excel India Publishers, Pages – 49-61, April 2017; ISBN: 978-93-86256-76-8.

Papers Published in Journals/Magazines/Newspapers:

An Empirical Study on Emotional Competence; PRERNA- A Bi Annual Journal of Mgt. Thought and Practice, September 2011, Vol. 3, No. 2, Pages – 1 to 6, ISSN: 0974-908X.

Impact of Internship on Management Students; Drishtikon - A Management Journal by Symbiosis Centre for Management and HRD, March 2012, Vol. 3, No. 1, Pages – 61 to 67, ISSN: 0975-7422.

Twisting Tale of APMC; GFJMR, Bi-Annual Referred Journal for Management Research, July 2011, Vol. 3, Pages – 65 to 69, ISSN: 2229-4651.

Mobile Number Portability – Marketing Campaigns and Consumer Response; Marketing Mastermind, May 2011, ICFAI University Press, Pages – 17 to 21, ISSN: 0972-5156.

Business lessons from Bollywood; Marketing Mastermind, May 2010, ICFAI University Press, Pages – 55 to 58, ISSN: 0972-5156.

Managing Generation Gap@ Workplace; NHRD Journal, National HRD Network, March 2012, Page 25, ISSN: 0974 – 1720.

A research paper on “An Empirical Study Examining Gender Differences in using Social Networking Sites” got published in International Journal of Logistics and Supply Chain Management Perspectives, December 2014, Volume 3 (4), ISSN: 2319-9032.

A case study on “Creating a Buzz in Social Media – A Case of HoneyBee Infomedia” got published in International Journal for Marketing Studies, January 2015, Volume 2 (1), ISSN: 2349-2309

An article on “Is Planet Earth Gonna Wear An Electric Skin??". Small Enterprise 2015, Volume 3(5), pp 16-17. Print.

A research paper on “ Departmental Stores versus Hypermarkets: An Empirical Study of Customer Shopping
Experience” got published in IIMS - Journal of Management Science, Vol. 7(1), Jan-Apr 2016, pp. 111-123, ISSN: 0976-030X.

 “Study of Entrepreneurial Research and Doctoral Dissertations in Indian University”, University News, Vol 54(27), July 04-10, 2016, pp. 14-19.

“No takers for thesis on entrepreneurship”, DNA (Ahmedabad), August 20, 2016.

“Amdavadis prefer local stores to hypermarkets”, DNA (Ahmedabad), August 2, 2016.

“A New Wave of Crowdsourcing – An Evolving Trend In India”, IIMS Journal Of Management Science, Vol 7(2), May-Aug-2016, pp. 201-208, ISSN: 0976-030X

“Boost Research Support”, The Times Of India: Higher Education – A Guide To Opportunities In India And Abroad, Feb 2017, Pp102, Isbn: 978-93-86206-15-2.

 

  • Attended various national and international conferences and seminars and presented papers at reputed institutions and universities like Nirma University, Prestige Institute of Management, Ganpat University, GTU, etc.

 

  • Member of Editorial Advisory Board & Reviewer for the Pezzottaite Journals

  • Member - Editorial Board ,CKPIMBR Business Review

  • Member – Editorial Advisory Board of International Journal of Global Management, ISSN 0975-8291

  • Member – Editorial Board, Amity Journal of Marketing

  • Member of Doctoral Committee for guiding doctoral students in the area of marketing at Ganpat University and GLS University.

Entrepreneurship Development Institute of India

(Via Ahmedabad Airport & Indira Bridge), P.O. Bhat 382 428, Dist. Gandhinagar, Gujarat, India.

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