Faculty Profile

Kavita Saxena

Designation
Faculty
Academic Qualification

 

Ph.D. (Retail Management) and PGDBM -Gold Medalist (Marketing)

Professional Qualification

 

FDP in Entrepreneurship, Research Methodology and SPSS

Areas of Specialization

 

Sales & Marketing for Startups and Small Businesses, Retail Management, Services Marketing and Consumer Behaviour

Courses taught/projects handled

 

Entrepreneurial Marketing, Marketing Management and Services Marketing

 

An educator in the area of marketing for startups, retail & general management with over 13 years of experience in academia and industry. Has published research papers and articles in journals and magazines of national and international repute and has also co-authored a book. Her areas of teaching and research interests include consumer behaviour, entrepreneurial marketing and social media for start-ups. Currently involved in two NSTEDB, DST, Government of India projects namely National Initiative on Developing and Harnessing Innovations (NIDHI) – a programme promoting student start-ups and New Generation Innovation and Entrepreneurship Development Centre (NewGen IEDC) programme for setting up new-generation IEDCs across the country.

B. Ganapathi, Saxena. K (Feb 2017), “Emerging Trends in Entrepreneurship Research – Review of The Journal of Entrepreneurship”, published by Bookwell, Delhi, ISBN: 978-93-80574-62-2

Chapter/Paper in Books:

Indian Retail Industry-Emerging Trends, Challenges and Opportunities; New Age Marketing: Emerging Realities, Excel Books, Pages – 455 to 466, January 2008; ISBN: 978-81-7446-587-0.

Key success factors of knowledge mgt.: A call center study in Ahmedabad; Transformation and survival of business organizations: Challenges and opportunities, MacMillan publishers India Ltd., Pages – 424 to 430, December 2011; ISBN: 978-935-059-061-4.

Insights into Anthropomorphism and its impact on consumer buying behavior; Epoch strategies for marketing, family business and entrepreneurship, Excel Books, Pages – 29 to 37, January 2012; ISBN: 978-93-81361-68-9.

Health Insurance Portability – A study of consumer preferences and awareness in Ahmedabad; Accounting, Taxation and Finance, Books India, Pages – 555 to 565, December 2012, ISBN: 978-81-923592-1-2.

An empirical study on emotional competence of sales people; Human Resources Mgt.: Emerging Perspectives and Practices, Books India, Pages – 111 to 126, December 2012; ISBN: 978-81-923592-0-5.

E-tailing: Consumers attitude and expectation towards online shopping in Ahmedabad; Changing paradigms in Services Marketing, Himalaya Publications, Pages – 243 to 253, January 2013; ISBN: 978-93-5097-410-0.

Business Students Perception towards Corporate Social Responsibility (CSR): A Literature Review in Eleventh Biennial Conference on Entrepreneurship, Excel Books, Pages – 735-746, Volume II, February 2015, ISBN: 978-93-80574-77-6.

To Study Factors Influencing Consumer Behaviour in Omni Channel Retailing; Research Trends in Marketing Management and Human Research Management, Excel India Publishers, Pages – 49-61, April 2017; ISBN: 978-93-86256-76-8.

Papers Published in Journals/Magazines/Newspapers:

An Empirical Study on Emotional Competence; PRERNA- A Bi Annual Journal of Mgt. Thought and Practice, September 2011, Vol. 3, No. 2, Pages – 1 to 6, ISSN: 0974-908X.

Impact of Internship on Management Students; Drishtikon - A Management Journal by Symbiosis Centre for Management and HRD, March 2012, Vol. 3, No. 1, Pages – 61 to 67, ISSN: 0975-7422.

Twisting Tale of APMC; GFJMR, Bi-Annual Referred Journal for Management Research, July 2011, Vol. 3, Pages – 65 to 69, ISSN: 2229-4651.

Mobile Number Portability – Marketing Campaigns and Consumer Response; Marketing Mastermind, May 2011, ICFAI University Press, Pages – 17 to 21, ISSN: 0972-5156.

Business lessons from Bollywood; Marketing Mastermind, May 2010, ICFAI University Press, Pages – 55 to 58, ISSN: 0972-5156.

Managing Generation Gap@ Workplace; NHRD Journal, National HRD Network, March 2012, Page 25, ISSN: 0974 – 1720.

A research paper on “An Empirical Study Examining Gender Differences in using Social Networking Sites” got published in International Journal of Logistics and Supply Chain Management Perspectives, December 2014, Volume 3 (4), ISSN: 2319-9032.

A case study on “Creating a Buzz in Social Media – A Case of HoneyBee Infomedia” got published in International Journal for Marketing Studies, January 2015, Volume 2 (1), ISSN: 2349-2309

An article on “Is Planet Earth Gonna Wear An Electric Skin??". Small Enterprise 2015, Volume 3(5), pp 16-17. Print.

A research paper on “ Departmental Stores versus Hypermarkets: An Empirical Study of Customer Shopping
Experience” got published in IIMS - Journal of Management Science, Vol. 7(1), Jan-Apr 2016, pp. 111-123, ISSN: 0976-030X.

 “Study of Entrepreneurial Research and Doctoral Dissertations in Indian University”, University News, Vol 54(27), July 04-10, 2016, pp. 14-19.

“No takers for thesis on entrepreneurship”, DNA (Ahmedabad), August 20, 2016.

“Amdavadis prefer local stores to hypermarkets”, DNA (Ahmedabad), August 2, 2016.

“A New Wave of Crowdsourcing – An Evolving Trend In India”, IIMS Journal Of Management Science, Vol 7(2), May-Aug-2016, pp. 201-208, ISSN: 0976-030X

“Boost Research Support”, The Times Of India: Higher Education – A Guide To Opportunities In India And Abroad, Feb 2017, Pp102, Isbn: 978-93-86206-15-2.

 

  • Attended various national and international conferences and seminars and presented papers at reputed institutions and universities like Nirma University, Prestige Institute of Management, Ganpat University, GTU, etc.

 

  • Member of Editorial Advisory Board & Reviewer for the Pezzottaite Journals

  • Member - Editorial Board ,CKPIMBR Business Review

  • Member – Editorial Advisory Board of International Journal of Global Management, ISSN 0975-8291

  • Member – Editorial Board, Amity Journal of Marketing

  • Member of Doctoral Committee for guiding doctoral students in the area of marketing at Ganpat University and GLS University.

Entrepreneurship Development Institute of India

(Via Ahmedabad Airport & Indira Bridge), P.O. Bhat 382 428, Dist. Gandhinagar, Gujarat, India.

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