Faculty Profile

Sandeep Rawat

Designation
Assistant Faculty
Academic Qualification
FPM (Marketing), MICA
UGC NET (Management)
MBA (Marketing)
Professional Qualification
Areas of Specialization
 Rural Marketing, Base of Pyramid Markets, Small Enterprise Development
Courses taught/projects handled
Courses Taught: Marketing Management, Social Marketing, Marketing & Branding of Rural Products, Research Methodology.

Projects Evaluated/Managed:

  1. Mid Term Evaluation of Project Ujjwal – m-health app penetration in Samastipur District, Bihar under Johns Hopkins Center for Communication Programme (JHUCCP).
  2. Member of designing plan and execution team of “Doorstep Services Project”- an initiative to provide doorstep solutions for urban societies on the demand side and grooming urban unemployed youths through enhancing their skills and education on supply side. 
  3. Market mapping of local city market- Gujri Bazaar, Sabarmati river front to evaluate the changing pattern of market offerings by local sellers and their economic progress over a period of time.
  4. Ahmedabad Sanitation Action Lab (ASAL) - USAID & UMC Project- Mid Term Evaluation and preparation of Communication strategy for Ahmedabad Municipal Corporation Schools for strengthening the community engagement related to water sanitation and hygiene.
  5. Multi State Case Studies on Farmer Producer Companies in India- To evaluate the progress, Market Orientation and the future path of Producer Companies in India by evaluating successful cases of PCs from the below mentioned 3 states.Multi state case analysis of Producer Companies in Gujarat, M.P and Uttarakhand. 
A fellow of MICA, Visiting Scholar at University of British Columbia and Doctoral Consortium Fellow of AIM-American Marketing Association, Sheth Foundation. Currently member of advisory board to DNPPCL, an Appropriate Technology India (ATI) promoted FPC. He has been involved in research and consulting projects of United Spirits, John Hopkins Centre for Communication Programme, USAID & UMC and multi state case study research on FPCs. He has been awarded with Best Research proposal award at Young Scholar Research Colloquium (YSRC) and published and presented book chapters and research papers in reputed national and international conferences such as NASMEI-Great Lakes Chennai, PAN-IIM- A, IIM-L Emerging Markets Conference, MICA-ICMC and Consumer Brand Relationship Conference at Portugal. His teaching, research and consulting areas includes base of pyramid markets, rural and social marketing, FPCs management, community enterprises and subsistence marketplaces.
 
Chapters in Books:
  • Rawat, S. & Panda, R. (2017). Exploring the linkages between microfinance and microenterprises. In Mishra, K. C. & Sahu, A. K. (Eds.), Microfinance in India: challenges and opportunities (pp.85-93). New Delhi: Galgotia Publishing Company.
 
Conferences:

  • 4 th AIM-AMA (Academy of Indian Marketing and American Marketing Association) - Jagdish Sheth Foundation Doctoral Consortium 2015 at IMT Ghaziabad (7 th to 9 th January,2015).
  • Attended 2 nd International Communication Management Conference (ICMC) 2015 on Digital Future: Content, Community and Communication at MICA, Ahmedabad.
  • Rawat, S. & Vaswani, L.K. (2016 December). Improving Governance in New GenerationProducer Organizations: A decade review of Producer Companies in India. Paper presented at 4 th PAN IIM World Management Congress Conference, IIM-A, Ahmedabad.
  • Rawat, S. (2016 December). Fostering Rural Entrepreneurship at BoP through Farmer Producer Companies in India. Paper presented at 10 th NASMEI Conference 2016, Great Lakes Institute of Management, Chennai.
  • Rawat, S & Basalingappa, A. (2017 January). Reaching BoP consumers through BoP producers: Case of a Farmer Producer Company in M.P. Paper presented at 2017 Annual Conference of Emerging Markets Conference Board, IIM Lucknow, Noida.
  • Rawat, S. (2017 January). Doing well by doing good: Case of a Farmer Producer Company in Madhya Pradesh. Paper presented at 4 th International Communication Management Conference 2017, MICA, Ahmedabad.
  • Rawat, S & Basalingappa, A. (2017 May). Affect of Consumer Nationalism on Consumer Brand relationship. Paper presented at 5 th International Consumer Brand relationship Conference, University of Porto, Portugal.
Seminars:
 
  • Positive Deviance and Liberating Structure Workshop Training- Conducted by Dr. Arvind Singhal (Department of Communication, University of Texas at El Paso) at MICA. (Jan,15 and 16,2015)
  • Certificate in Business Research Methods – Conducted by FMS, Delhi University (9-15 May,2015)
  • Advanced Coursework on Farmer Producer Companies in India at IIM-Ahmedabad, Centre for Management in Agriculture, Ahmedabad by Professor Sukhpal Singh-IIMA, CMA. (Aug- September, 2015)
  • Certificate in Qualitative Marketing Research Methods- Conducted by Prof. Russell Belk (Kraft Food Canada Chair in Marketing, Schulich School of Business, York University) at MICA. (Sep,21 to 23,2015)
  • Certification in Case Writing – Conducted by Prof. M.R Dixit and Vijay Chand at Indian Institute of Management-Ahmedabad (IIMA). (12 th Dec,2016
 Associations (with Academic and Training Institutions):
 
  • Visiting Scholar- Department of Forestry & Wood Sciences, University of British Columbia (UBC), Vancouver, Canada
  • Member- Advisory Group of Appropriate Technologies India (ATI)- Devbhumi Producer Company (Jan 2017-Present)
  • Doctoral Consortium Fellow of AIM-American Marketing Association, Sheth Foundation.

Entrepreneurship Development Institute of India

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