Specialises in cluster development, business development services (BDS) market development, value chain and rural marketing. Presently managing activities of the Centre for Cluster Competitiveness, Growth and Technology (C3GT) at EDII and also engaged in providing strategic and technical services to the cluster development organisations within and outside India. Conducted a series of cluster development executive programmes, capacity-building programme for Business Membership Organisations (BMOs) and BDS. Teaching rural and agri marketing in the PG programme. Carried out research on rural marketing, clusters, value chain, BDS market and presented papers in national and international conferences. Involved in policy advocacy with central and state government.