Worked as Faculty in marketing at the University of Petroleum & Energy Studies, Dehradun and Programme Head for undergraduate programme in oil and gas marketing. Research interests include energy conservation, green marketing and consumer behaviour. He is associated with organisations such as Agriculture Finance Corporation, MANAGE, IOCL and ISPE for various consulting assignments. He has designed and conduced training modules for working professionals at HPCL and ISPE. He was awarded the Best Professor Teaching Marketing Management by Dainik Bhaskar in 2010.