Faculty Profile

Suresh Malodia

Academic Qualification

B.Com; M.B.A

Professional Qualification


Areas of Specialization

Marketing, Marketing Research, Customer Relationship Management

Courses taught/projects handled

Research Methodology, Sales & Distribution Management

Prof. Suresh Malodia is Faculty at Entrepreneurship Development Institute of India, Gandhinagar. He has to his credit over twelve years of work experience ranging from industry, consulting to academics. Prof. Malodia started his career as an entrepreneur by starting a publishing house. He has served at various institutions of repute such as MITS University, Lakshmangarh (Raj.), ICFAI Business School, University of Petroleum & Energy Studies, and SIBM Pune.
Prof. Malodia has been the Principal investigator and lead consultant for many social research projects for organizations such as Planning Commission, Agriculture Finance Corporation, Department of Industries, Uttarakhand, Department of Science & Technology and MANAGE. He has conceptualized and executed several sessions on Commercial Acumen, Key Account Management and Retailing for Public Sector Organizations like HPCL, IOCL and BPCL. He is also regarded as an effective motivational speaker and has delivered several invited talks at reputed forums across the country. Prof. Malodia has mentored several student startups. Prof. Malodia has addressed Teachers, Counselors, Principals and Students across the country on issues such as Child Sexual Abuse, Discipline, and Substance abuse. He is one of the regular invited speaker with organizations such as ICTRC across the country. 
He has published his work, and participated in conferences at national and international level.
Prof. Malodia’s academic assets include a Bachelor Degree in Commerce, an MBA with dual specialization in Marketing and Finance, Ph.D. in Consumer Behavior and a FDP from IIM Ahmedabad with concentration in Marketing Research & His research interests includes Environmental Psychology. He was also awarded as best professor teaching marketing management by Danik Bhaskar group in 2010. 


  • Malodia Suresh, “Consumer’s Attitude and Behaviour – A Study of Sustainable Energy System in India”, Emerging Perspectives in Consumer Welfare, Centre for Consumer Studies, Indian Institute of Public Administration; pp. 206-214, 2012.

  1. Malodia, Suresh, and Harish Singla. "A study of carpooling behaviour using a stated preference web survey in selected cities of India." Transportation Planning and Technology 39.5 (2016): 538-550.

  2. Malodia Suresh, Singla Harish. "Using HOLSAT to evaluate satisfaction of religious and spiritual tourist at sacred destinations: The case of pilgrims traveling to the Himalayas, India" International Journal of Culture, Tourism, and Hospitality Research, Emerald Publishing (Under Revision – Minor Revision communicated on Jan 29, 2016)

  3. Malodia Suresh, Jaiswal Anand. K, GE in India: Changing Healthcare, IIM Ahmedabad Case Unit, MAR0476, 2015

  4. Singla Harish and Malodia Suresh, “Identification of Variables that Makes a Country Attractive Destination for Venture Capital Investment – A Cross Sectional Analysis”, Asia Pacific Journal of Innovation & Entrepreneurship; Vol. 4, No. 3, 2011.

  5. Malodia Suresh, “Destination Branding: An Empirical Approach Towards Destination Image & Destination Personality, Synergy – K.J. Somaiya Institute of Management Studies & Research, Volume VIII, No I, pp. 149, Jan 2010.

  6. Malodia Suresh, “Value Creation for Competitiveness and Sustainability of SMEs”, published in edited book: Small and Medium enterprises in Transitional Economies: Challenges and Opportunities, Deep &Deep Publications Pvt. Ltd. ISBN : 8184501667, 2009.


  1. Malodia Suresh, “PPPs in Infrastructure – Enabling Global Competitiveness to India’s Economy”, ACME Journal of Management Brilliance, Oct 2009.

  2. Malodia Suresh, “Medical Tourism: Destination India”, The Indian Journal of Business Administration, Volume V, 2009, pg 177-188

  3. Malodia Suresh, “Branding of Financial Services – “The Emerging Key Challenge” Brand Building: New Dimensions, edited by A.V. Bala Krishna, ICFAI University Press, pp 117, 2008.

  4. Malodia Suresh, “Strong Rupee Good or Bad for India”, International Journal of Business Finance & Economics, Faculty of Commerce and Management Studies, J.N. Vyas University Jodhpur, Volume XVI 2006 -2007, pg 153 - 157

  5. Malodia Suresh “Branding of Insurance-LIC Story”, Insurance chronicle, ICFAI Press, August 2006

  • Presented a case study titled “Positron Energy Pvt. Ltd” at Global Submit on Management Cases GSMC 2014; IIM Raipur: 12-13 December 2014. (Case is selected for publication in ET Cases)

  • Paper presented on “A Study of Carpooling Behaviour Using Stated Preference Web Survey in Selected Cities of India” at ‘International Conference on Energy and Infrastructure (ICEI-2014)’; Pandit Deendayal Petroleum University, Gandhinagar; 11-12 January 2014.

  • Paper presented on “Brand Celebrity Congruence and its Impact on Customer Purchase Intention” at 2014 Annual Conference of Emerging Markets Conference Board, IIM Lucknow; 9-11 January 2014.

  • Paper presented on “Study of Consumer Attitude and Behaviour towards energy conservation” at Tenth AIMS International Conference on Management, IIM Bangalore; Jan 6-9, 2013.

  • Paper presented on “Expectation-Experience GAP Analysis of Travellers Travelling to Chradham (Gangatori, Yanotri, Kedarnath & Badrinath) in India. At UGC-SAP National Seminar – Managing Tourism Business for Sustainable Competitive Advantage, Mar 23 – 24, 2012.

  • Paper presented on “Managing Student Incubation at Indian Universities – Challenges and Way Forward”. At 5th National Management Convention on “Micro, Small and Medium Enterprises: The Way Forward” Feb 17-18, 2012.

  • Paper presented on “Destination Branding: An Empirical Approach towards Destination Image & Destination Personality. At 5th SIMSR Asia Marketing Conference, Jan 2010.

  • Presented a paper on “Value Creation for Competitiveness and Sustainability of SMEs” at an International conference on “SMEs in Transitional Economies” conducted by GJIMT Chandigarh.

  • Presented a paper at IIT Roorkee on Knowledge Management strategies for academic institutions. (November 2006)

  • Participated in a workshop on Knowledge Management conducted by PIMR Indore and presented a strategy for creating a virtual blackboard to implement KM practices in academics. (September 2006)

  • Participated in a workshop conducted by Rajasthan Venture Capital Fund on Venture Capital Financing ‘VCFIN 05’ at Rajputana Sheraton, Jaipur. (December 2005)


Entrepreneurship Development Institute of India

(Via Ahmedabad Airport & Indira Bridge), P.O. Bhat 382 428, Dist. Gandhinagar, Gujarat, India.


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