Faculty Profile

Suresh Malodia

Academic Qualification

B.Com; M.B.A

Professional Qualification


Areas of Specialization

Marketing, Marketing Research, Customer Relationship Management

Courses taught/projects handled

Research Methodology, Sales & Distribution Management

Worked as Faculty in marketing at the University of Petroleum & Energy Studies, Dehradun and Programme Head for undergraduate programme in oil and gas marketing. Research interests include energy conservation, green marketing and consumer behaviour. He is associated with organisations such as Agriculture Finance Corporation, MANAGE, IOCL and ISPE for various consulting assignments. He has designed and conduced training modules for working professionals at HPCL and ISPE. He was awarded the Best Professor Teaching Marketing Management by Dainik Bhaskar in 2010.


  • Malodia Suresh, “Consumer’s Attitude and Behaviour – A Study of Sustainable Energy System in India”, Emerging Perspectives in Consumer Welfare, Centre for Consumer Studies, Indian Institute of Public Administration; pp. 206-214, 2012.

  1. Malodia, Suresh, and Harish Singla. "A study of carpooling behaviour using a stated preference web survey in selected cities of India." Transportation Planning and Technology 39.5 (2016): 538-550.

  2. Malodia Suresh, Singla Harish. "Using HOLSAT to evaluate satisfaction of religious and spiritual tourist at sacred destinations: The case of pilgrims traveling to the Himalayas, India" International Journal of Culture, Tourism, and Hospitality Research, Emerald Publishing (Under Revision – Minor Revision communicated on Jan 29, 2016)

  3. Malodia Suresh, Jaiswal Anand. K, GE in India: Changing Healthcare, IIM Ahmedabad Case Unit, MAR0476, 2015

  4. Singla Harish and Malodia Suresh, “Identification of Variables that Makes a Country Attractive Destination for Venture Capital Investment – A Cross Sectional Analysis”, Asia Pacific Journal of Innovation & Entrepreneurship; Vol. 4, No. 3, 2011.

  5. Malodia Suresh, “Destination Branding: An Empirical Approach Towards Destination Image & Destination Personality, Synergy – K.J. Somaiya Institute of Management Studies & Research, Volume VIII, No I, pp. 149, Jan 2010.

  6. Malodia Suresh, “Value Creation for Competitiveness and Sustainability of SMEs”, published in edited book: Small and Medium enterprises in Transitional Economies: Challenges and Opportunities, Deep &Deep Publications Pvt. Ltd. ISBN : 8184501667, 2009.


  1. Malodia Suresh, “PPPs in Infrastructure – Enabling Global Competitiveness to India’s Economy”, ACME Journal of Management Brilliance, Oct 2009.

  2. Malodia Suresh, “Medical Tourism: Destination India”, The Indian Journal of Business Administration, Volume V, 2009, pg 177-188

  3. Malodia Suresh, “Branding of Financial Services – “The Emerging Key Challenge” Brand Building: New Dimensions, edited by A.V. Bala Krishna, ICFAI University Press, pp 117, 2008.

  4. Malodia Suresh, “Strong Rupee Good or Bad for India”, International Journal of Business Finance & Economics, Faculty of Commerce and Management Studies, J.N. Vyas University Jodhpur, Volume XVI 2006 -2007, pg 153 - 157

  5. Malodia Suresh “Branding of Insurance-LIC Story”, Insurance chronicle, ICFAI Press, August 2006

  • Presented a case study titled “Positron Energy Pvt. Ltd” at Global Submit on Management Cases GSMC 2014; IIM Raipur: 12-13 December 2014. (Case is selected for publication in ET Cases)

  • Paper presented on “A Study of Carpooling Behaviour Using Stated Preference Web Survey in Selected Cities of India” at ‘International Conference on Energy and Infrastructure (ICEI-2014)’; Pandit Deendayal Petroleum University, Gandhinagar; 11-12 January 2014.

  • Paper presented on “Brand Celebrity Congruence and its Impact on Customer Purchase Intention” at 2014 Annual Conference of Emerging Markets Conference Board, IIM Lucknow; 9-11 January 2014.

  • Paper presented on “Study of Consumer Attitude and Behaviour towards energy conservation” at Tenth AIMS International Conference on Management, IIM Bangalore; Jan 6-9, 2013.

  • Paper presented on “Expectation-Experience GAP Analysis of Travellers Travelling to Chradham (Gangatori, Yanotri, Kedarnath & Badrinath) in India. At UGC-SAP National Seminar – Managing Tourism Business for Sustainable Competitive Advantage, Mar 23 – 24, 2012.

  • Paper presented on “Managing Student Incubation at Indian Universities – Challenges and Way Forward”. At 5th National Management Convention on “Micro, Small and Medium Enterprises: The Way Forward” Feb 17-18, 2012.

  • Paper presented on “Destination Branding: An Empirical Approach towards Destination Image & Destination Personality. At 5th SIMSR Asia Marketing Conference, Jan 2010.

  • Presented a paper on “Value Creation for Competitiveness and Sustainability of SMEs” at an International conference on “SMEs in Transitional Economies” conducted by GJIMT Chandigarh.

  • Presented a paper at IIT Roorkee on Knowledge Management strategies for academic institutions. (November 2006)

  • Participated in a workshop on Knowledge Management conducted by PIMR Indore and presented a strategy for creating a virtual blackboard to implement KM practices in academics. (September 2006)

  • Participated in a workshop conducted by Rajasthan Venture Capital Fund on Venture Capital Financing ‘VCFIN 05’ at Rajputana Sheraton, Jaipur. (December 2005)


Entrepreneurship Development Institute of India

(Via Ahmedabad Airport & Indira Bridge), P.O. Bhat 382 428, Dist. Gandhinagar, Gujarat, India.


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